TKO Group Holdings as soon as once more delivered a knockout to Wall Street estimates in Q2, with the proprietor of UFC and WWE as soon as once more elevating steering for the 12 months.
TKO delivered income of $1.5 billion (up 18 %), internet revenue of $303.9 million and adjusted EBITDA of $649.9 million (up 23 %), whereas elevating its 2026 goal for income to between $5.775 billion and $5.825 billion and its goal for adjusted EBITDA to between $2.275 billion and $2.305 billion.
All of its segments have been up in comparison with Q2 a 12 months in the past.
At UFC, the Freedom 250 occasion was mirrored within the firm’s financials, with advertising and marketing and partnership income up considerably, although prices and bills additionally rose. TKO executives confirmed on the corporate’s earnings name that it misplaced about $30 million on the occasion, although they urged that it’ll pay advantages over time.
“This event was a roaring success for our company, the UFC brand and the sport of mixed martial arts,” TKO CEO Ari Emanuel stated.
“Beyond the audience numbers, the event generated more than $1 billion in earned media value — the kind of exposure only a handful of events in the world can command,” added TKO president and COO Mark Shapiro. “It also deepened our commercial relationships, adding 25 new marketing partners to our roster, many signing multiyear or multi-event deals.”
UFC executives beforehand stated that the occasion would value north of $60 million, with UFC footing the invoice for development of the momentary enviornment on the South Lawn of the White House, and the fan fest within the Ellipse close by.
No tickets have been bought to the occasion, with President Donald Trump getting the lion’s share of tickets, and Dana White and TKO CEO Ari Emanuel splitting the rest.
UFC income was $535.7 million, pushed largely by the substantial enhance in partnerships income, in addition to an increase in media rights income due to the brand new Paramount TV deal. Live occasions and hospitality income declined barely, because of one fewer numbered occasion, and the truth that UFC didn’t promote tickets to the White House occasion.
WWE income was $620.9 million, with media rights main the cost, with client merchandise and partnerships additionally up barely. Live occasions and hospitality additionally declined barely because of the comparability to las 12 months’s Wrestlemania within the quarter.
IMG income was $354.7 million with stay occasions and hospitality driving the most important positive factors, due to On Location’s work throughout the 2026 FIFA World Cup. Media rights declined barely because of the lack of a biking occasion in Europe.
Just don’t anticipate one other White House bout.
“While we won’t hold another event in the backyard of the White House, we will continue to be bold and creative, on the hunt for new audiences, new venues and new experiences that make the UFC truly singular,” Shapiro instructed Wall Street analysts.
