Love Island’s reputation appeared to rise once more final yr, because of the success of the US model of the present and a jump in social media interest.
Last yr, ITV instructed BBC Newsbeat streams on ITVX have been up 9% yr on yr, and figures from TikTok present a million individuals adopted Love Island’s official account in 2025.
Producers have been eager to capitalise on that for the most recent All Stars, which noticed six American bombshells enter in their very own Casa Amor villa midway by way of.
Only two of them made the ultimate, together with second-place Zac who hit it off with series seven winner Millie immediately.
Love Island superfan Georgia Blue, 30, says including the American contestants actually helped convey a brand new vitality to the format.
“I think it was just such a great idea, especially off the back of Love Island USA doing so well last year,” the content material creator tells BBC Newsbeat.
“This has been one of the best series we’ve had in a long time, not just with All Stars, I think in terms of the whole UK Love Island.”
She feels viewers have gotten used to the present turning into “somewhat stale” with challenges usually being repeated.
However, Georgia says it was “really nice” to have some “new surprises” this time.
