YouTube Premium subscription prices within the United States have quietly risen once more, taking impact on April 10, 2026, with none official announcement from the corporate. This marks one other unpublicized value adjustment for the streaming platform’s ad-free service, impacting numerous plan tiers for customers throughout the nation, as reported by PiunikaWeb.
Individual plans for YouTube Premium now stand at $15.99 monthly, a rise from the earlier $13.99 price. Family plans have seen a considerable bounce from $22.99 to $26.99 month-to-month. The annual subscription possibility additionally elevated from $139.99 to $159.99, whereas the Premium Lite tier moved from $7.99 to $8.99 monthly.
For subscribers who course of their funds by Apple, the person plan is notably larger at $20.99 monthly, a big $5 distinction in comparison with website-billed subscriptions. This disparity in pricing primarily based on the billing technique was highlighted in an e-mail from YouTube to its subscribers, as noticed in a Reddit dialogue thread earlier as we speak.
Confirmation of those new charges is straight obtainable on YouTube’s official web site and can also be mirrored in Google’s search snippets for the Premium service web page. Reddit customers had additionally begun noticing the elevated household plan value on desktop platforms even earlier than receiving any e-mail notifications in regards to the modifications, as famous by Gigazine.
This shouldn’t be the primary occasion of YouTube elevating its Premium costs. The service final elevated US charges in July 2023, when particular person plans went from $11.99 to $13.99. In October 2022, the household plan value was raised to $22.99. Unlike earlier changes, this present value hike lacks a public submit or press launch from YouTube.
The present pricing construction for YouTube Premium within the US is as follows: Individual plans are $15.99 monthly, Family plans are $26.99 monthly, Student and Premium Lite plans are each $8.99 monthly, and the annual possibility is $159.99. Those billed by way of Apple can pay $20.99 monthly for a person plan. Meanwhile, in accordance with a Reddit person, YouTube Premium costs in Canada haven’t but skilled an identical enhance.
