LAS VEGAS (KSNV) — As hundreds descend upon the Las Vegas valley for WrestleMania 42, News 3 came upon the explanation why there is a dip in ticket gross sales in comparison with final yr’s historic occasion at Allegiant Stadium.
World Wrestling Entertainment might have probably the most loyal fan bases in all sports activities, however not too long ago, followers have been voicing their displeasure with the surge in worth to attend the group’s largest occasion.
Recently, the WWE held a final minute 25% low cost promotion to drive ticket gross sales. This follows a reported dip in gross sales in comparison with final yr.
Economic consultants imagine the dip is in response to the rise in costs to attend WrestleMania.
“Since the merger of the WWE and UFC into TKO, there’s been a deliberate strategy to raise the ticket prices,” mentioned Brandon Thurston with Wrestlenomics.com, a web site that tracks the sports activities financial exercise like ticket gross sales and attendance.
Thurston mentioned the typical offered worth of a ticket for WrestleMania has jumped from just below $200 a number of years in the past to final yr’s common of greater than $600. He shared this graph that highlights the stark improve over the previous couple of years.
He provides that this yr’s occasion continues to be down 9,000 tickets offered in comparison with final yr.
Reasons embrace the identical location, no John Cena retirement, and fewer positivity in regards to the product.
“A lot of fans were vocal online and felt they were being gauged,” mentioned Thurston. “I think they(WWE) have reached a ceiling about what they can get away with charging.”
At final verify, ringside tickets for Saturday’s occasion are going for $16,000, and nosebleeds have been about $200.
