Connor Storrie, the breakout star of hit romance sequence Heated Rivalry, leads a genre-bending Verizon advert directed by filmmaker Nia DaCosta, identified for Candyman and 28 Years Later: The Bone Temple. In the advert, ominous issues begin to occur round Corrie, who’s alone in a cabin.
Spoiler alert: there’s a twist ending, and when you don’t need it ruined, try the four-minute advert earlier than studying this text.
Verizon’s “Look Behind You,” created by company X&O, marks Storrie’s first model movie and DaCosta’s first model undertaking. Storrie has beforehand modeled for Coach and is a model ambassador for Saint Laurent.
The spot finds Storrie in a cabin, a setting that remembers the ultimate episode of Heated Rivalry, when his character Ilya retreats to a household cottage.
But there’s nothing romantic in regards to the dimly-lit cabin in the Verizon advert. The lights flicker, there are mysterious telephone calls, the music activates for no obvious cause, and it turns into clear that Storrie may not be alone.
The name, nevertheless, is certainly coming from inside the home – particularly, Storrie’s storied rear finish is pushing towards his telephone, which is packed so tightly in his rear pocket that he retains butt-activating his smart-devices.
Despite the cabin’s isolation, Verizon’s community is seemingly that dependable. The spot ends with the road: “The best butt. The best network.”
Verizon teased the marketing campaign in the course of the Academy Awards earlier this month, when Storrie and DaCosta, stepped out collectively on the Vanity Fair Oscar Party, sparking hypothesis that they had been collaborating.
“We set out to bring Verizon’s network to life in a way that’s bold and unexpected, and we’re thrilled with the result. Nia is an absolute artist, and Connor is simply a phenomenon,” Leslie Berland, evp and chief advertising officer of Verizon, stated in a assertion.
Storrie, who is about to return for a second season of Heated Rivalry, added in a assertion: “From the concept to execution, this was an incredibly collaborative and creatively fulfilling experience. Verizon is a brand that really understands storytelling and culture, so they fully leaned into the idea. And working with visionary director Nia DaCosta took everything to another level.”
Verizon has a historical past of tapping into popular culture with buzzy advert campaigns. Its 2024 Super Bowl ad starred Beyoncé, whereas final 12 months it partnered with comedian and actor Pete Davidson.
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