LAFAYETTE, Colo., March 25, 2026 (GLOBE NEWSWIRE) — urban-Gro, Inc.(Nasdaq: UGRO) (“urban-gro” or the “Company”), immediately introduced being strategically positioned to seize the wave of progress from the quickly rising world T20 cricket ecosystem. This excessive worth institutional asset class, pushed by a mix of billion-dollar franchise transactions and accelerating worldwide media enlargement represents a monumental alternative for the corporate.
According to a report by The Times of India, a consortium led by Kal Somani has acquired a majority stake within the Rajasthan Royals franchise at an implied valuation of roughly $1.63 billion, underscoring the growing attractiveness of cricket franchises as premium world sports activities property. urban-Gro will not be affiliated with, and has no possession curiosity in, the Rajasthan Royals franchise, and the referenced transaction is supplied solely for common trade context. In parallel, Innovative Production Group (IPG), as reported by Yahoo Finance, has introduced a strategic enlargement of its T20 cricket footprint throughout Sri Lanka, Malaysia, and Zimbabwe via its partnership with city Gro, Inc working as Flash Sports & Media.
Flash Sports & Media operates beneath urban-Gro, Inc., immediately aligning urban-Gro with the increasing world cricket media and commercialization ecosystem. Together, these developments seem to sign a structural shift within the commercialization of cricket, with the game transitioning from a regional leisure platform right into a globally monetized ecosystem supported by institutional capital, media infrastructure, and scalable income fashions.
“We believe the convergence of institutional capital and global media expansion is transforming T20 cricket into a scalable, high-value asset class,” mentioned Bradley Nattrass, Chief Executive Officer of urban-Gro, Inc. “As evidenced by the Rajasthan Royals transaction and the continued expansion of Flash Sports & Media into key international markets, we believe we are witnessing the emergence of a fully integrated global ecosystem spanning media, sponsorship, and infrastructure.”
The fast globalization of T20 cricket is anticipated to drive important downstream funding throughout bodily and operational infrastructure, together with venue improvement, coaching services, managed environments, and built-in mission execution. These necessities are significantly pronounced throughout rising markets, the place new leagues and industrial platforms are being developed to help rising fan bases and increasing media distribution networks.
“Billion-dollar franchise valuations combined with multinational media expansion are creating a multi-layered, institutional growth cycle across the cricket ecosystem,” added Nattrass. “urban-Gro, through its integrated platform and Flash Sports & Media, is strategically positioned to participate in both the commercial monetization layer and the infrastructure-driven buildout phase of this global expansion.”
The firm believes that the continued evolution of T20 cricket into a worldwide sports activities and media platform will create sustained demand for infrastructure, commercialization platforms, and execution companions able to supporting fast, multi-market enlargement.
This press launch is for informational functions solely and doesn’t represent a proposal to promote or the solicitation of a proposal to purchase any securities.
About Twenty20 (T20) Cricket:
Twenty20 known as T20 as a result of it’s a shortened, fast-paced format of cricket the place every workforce performs most of 20 overs (120 authorized balls). Introduced to enhance leisure and appeal to new audiences it was developed by the England and Wales Cricket Board (ECB) in 2003 to make matches final roughly three and a half hours. For extra data, go to: www.t20worldcup.com
About Indian Premier League:
The Indian Premier League (IPL) is ranked as the second-most invaluable sports activities league on this planet on a per-match foundation, trailing solely the NFL. Driven by an enormous $6.2 billion media rights deal for 2023–2027, every IPL match is valued at roughly $13.4 million to $16.8 million, exceeding the per recreation worth of the EPL and NBA.
For extra data, go to: www.iplt20.com
About Major League Cricket:
MLC is closely funded by outstanding traders, together with CEOs from Microsoft and Adobe, highlighting a powerful monetary backing aiming to make cricket a well-liked sport within the United States.
For extra data, go to: www.majorleaguecricket.com
About urban-gro, Inc.
Following its latest mixture of Flash, IPG, and urban-gro, Inc. (“urban-gro”), the Company has advanced right into a diversified sports activities, media, and experiential advertising and marketing platform targeted on the creation, manufacturing, and monetization of stay occasions, unique content material, and branded fan experiences. The platform operates throughout a number of sports activities and leisure verticals, leveraging proprietary mental property, strategic partnerships, and high-impact experiential activations to interact world audiences and ship measurable worth for manufacturers, sponsors, and media companions. Flash integrates content material creation, occasion execution, and media distribution right into a unified, scalable mannequin designed to capitalize on the rising world demand for premium sports activities and leisure experiences.
For extra data, go to https://flashsportsandmedia.com
https://www.theipggroup.com
Investor Contact:
Investors@urbangro.com
Investors@flashsm.com
Forward-Looking StatementsThis press launch incorporates “forward-looking statements” inside the which means of the Private Securities Litigation Reform Act of 1995. Forward-looking statements embody, however will not be restricted to, statements relating to the Company’s expectations, beliefs, or intentions relating to the potential advantages of its latest enterprise mixture with Flash Sports & Media, Inc., the event and commercialization of sports activities and media platforms, participation within the world T20 cricket ecosystem, anticipated market alternatives, enlargement into new geographic markets, and potential future revenues, partnerships, or infrastructure-related alternatives. Forward-looking statements could also be recognized by phrases such as “anticipate,” “believe,” “expect,” “intend,” “plan,” “may,” “will,” “could,” “seek,” “estimate,” “potential,” or comparable expressions.
These forward-looking statements are based mostly on present expectations, estimates, and assumptions and contain recognized and unknown dangers and uncertainties that might trigger precise outcomes and outcomes to differ materially from these expressed or implied by such statements. Such dangers and uncertainties embody, with out limitation: the Company’s capability to efficiently combine Flash Sports & Media and understand anticipated synergies; the Company’s capability to develop, monetize, and scale its sports activities, media, and experiential enterprise strains; the timing and success of enlargement into new markets; the Company’s capability to set up or keep strategic relationships, partnerships, or industrial preparations; the extent to which trade developments referenced on this press launch translate into alternatives for the Company; the Company’s capability to generate revenues from its present or anticipated operations; common financial, market, and trade circumstances; aggressive dynamics inside the sports activities and media sectors; regulatory and authorized issues; and the Company’s capability to keep compliance with relevant itemizing requirements of The Nasdaq Stock Market LLC.
Additional elements that might trigger precise outcomes to differ materially from these described in forward-looking statements could be discovered within the Company’s most up-to-date Annual Report on Form 10-Okay and subsequent Quarterly Reports on Form 10-Q, as properly as different filings made with the Securities and Exchange Commission, which can be found at www.sec.gov.
Forward-looking statements communicate solely as of the date of this press launch, and the Company undertakes no obligation to replace or revise any forward-looking statements, whether or not as a results of new data, future occasions, or in any other case, besides as required by regulation.
