When ought to we count on the iPhone 18 Pro occasion, and when will Apple formally announce the date? Apple hasn’t despatched invites but, however its announcement historical past offers us a remarkably constant window.
Apple’s iPhone occasion announcement dates: 2020–2025
Apple has introduced its annual iPhone occasion two weeks upfront for 4 consecutive years. Here’s when Apple introduced every of its final six iPhone occasions, plus what these dates recommend for September 2026.
| Model | Event announcement | Event date | Delta |
|---|---|---|---|
| iPhone 17 | Tuesday, August 26, 2025 | Tuesday, September 9, 2025 | 14 days |
| iPhone 16 | Monday, August 26, 2024 | Monday, September 9, 2024 | 14 days |
| iPhone 15 | Tuesday, August 29, 2023 | Tuesday, September 12, 2023 | 14 days |
| iPhone 14 | Wednesday, August 24, 2022 | Wednesday, September 7, 2022 | 14 days |
| iPhone 13 | Tuesday, September 7, 2021 | Tuesday, September 14, 2021 | 7 days |
| iPhone 12 | Tuesday, October 6, 2020 | Tuesday, October 13, 2020 | 7 days |
The pandemic disrupted Apple’s common iPhone occasion schedule in 2020 and 2021. The iPhone 12 occasion moved to October, and Apple supplied solely seven days’ discover for each the iPhone 12 and iPhone 13 occasions.
Since 2022, nevertheless, Apple has been remarkably constant. Every iPhone occasion has been introduced precisely 14 days earlier than the presentation.
When is the iPhone 18 Pro / iPhone Ultra occasion?
Apple hasn’t formally introduced the subsequent iPhone occasion date, however Wednesday, September 9, is at the moment the main chance.
Apple offered its first official clue this week when it opened functions for US retail staff to work its Event Support Experience Program in California. The firm instructed staff that the occasion will happen throughout the first half of September.
Bloomberg means that Wednesday seems barely extra doubtless as a result of Labor Day falls on Monday, September 7. A Wednesday occasion would protect the workday journey window Apple has traditionally supplied attendees.
When will Apple announce the brand new iPhone occasion?
If Apple holds its occasion on September 9 and maintains its four-year sample, it could announce the date precisely two weeks earlier on Wednesday, August 26.
That makes August 26 the strongest prediction for Apple’s iPhone 18 occasion invitation. Tuesday, August 25, stays one other chance, however it could create a 15-day hole somewhat than persevering with Apple’s latest 14-day sample.
What to count on at Apple’s September 2026 occasion
This yr’s product lineup ought to make the occasion unusually important. Apple is anticipated to unveil three new flagship iPhones: iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable iPhone, probably known as iPhone Ultra.
Noticeably absent would be the normal iPhone 18. Apple is expected to split its release schedule starting this cycle, saving iPhone 18, iPhone 18e, and iPhone Air 2 for spring 2027.
September can be when Apple historically unveils new Apple Watch {hardware}. AirPods typically be part of the presentation as properly, though they aren’t assured to obtain annual updates.
The occasion will mark one other first for Apple. John Ternus becomes CEO on September 1, whereas Tim Cook strikes to government chairman of the board. That will make this the primary iPhone occasion of the Ternus period.
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