Calvin Klein Inc., a part of PVH Corp., has unveiled the second chapter of its fall “Feel the Fit” denim campaign that includes Tony Award-nominated actor Sadie Sink.
Sink, 24, rose to fame in Netflix’s “Stranger Things,” and likewise appeared in the movie “The Whale.” She was nominated for a Tony Award for her position as excessive schooler Shelby Holcomb in “John Proctor Is the Villain.”
As reported, Calvin Klein kicked off its multichapter “Feel the Fit” campaign final week with Grammy Award-nominated singer Tate McRae. The 23-year-old Canadian singer, songwriter and dancer, who grew to become well-known as a contestant on the actuality TV present “So You Think You Can Dance: The Next Generation,” reworked every scene of the Calvin Klein video by motion and dance.
In the new fall campaign, Sink brings her fashion and angle to Calvin Klein Jeans.
“Denim has always been a staple in my wardrobe, so partnering with Calvin Klein on this campaign felt completely natural,” Sink mentioned. “I love the idea behind ‘Feel the Fit.’ The right pair of jeans has a way of changing how you carry yourself from the moment you put them on. Every look let me explore a different side of my style while still feeling completely like me.”
Sadie Sink poses in Calvin Klein’s “Feel the Fit” denim campaign.
Aidan Zamiri, Courtesy of Calvin Klein
Directed and photographed by Aidan Zamiri, the campaign follows Sink by a collection of on a regular basis scenes the place slipping into her Calvin Klein denims sparks a shift in power. As surprising moments unfold round her, Sink strikes by every with confidence, displaying how the proper denims can change all the things.
For fall, Calvin Klein has launched a range of denim suits designed to make it simple to search out one’s excellent pair. There’s the iconic 90s Straight Jean in contemporary washes for a laid-back, polished look, the Low Rise Baggy Jean‘s low, free match for a relaxed look, and the High Rise Loose Jean, providing a glossy, body-defining silhouette in wealthy darkish rinses.
The campaign launches Tuesday throughout Calvin Klein retail, calvinklein.com and social platform, in addition to high-impact out-of-home placements. There will probably be another chapter in this marketing campaign collection.