Howdy will now be out there as a subscription on Prime Video within the U.S., bringing its library of reasonably priced, uninterrupted leisure to clients past the Roku platform for the primary time
SAN JOSE, Calif., March 25, 2026–(BUSINESS WIRE)–Today, Roku introduced the launch of Howdy, its reasonably priced ad-free subscription video-on-demand (SVOD) streaming service, as a subscription on Prime Video within the U.S. for $2.99 per 30 days, marking the primary growth of the service past the Roku platform. Howdy presently options viewers favorites like “A Haunting in Venice,” “Sleepless in Seattle,” and “Ice Age,” in addition to iconic rom-coms, medical dramas, ‘90s comedy, feel-good classics, and more.
“Our goal has always been to make great entertainment more accessible,” said Gil Fuchsberg, President of Subscriptions, Partnerships and Corporate Development at Roku. “Howdy offers quality content with no ads for just $2.99 a month, making it a superb value and an ideal complement to other subscriptions. We’re happy with the response we’ve seen from our viewers and companions since launch. Expanding to Prime Video builds on our momentum and furthers our mission to ship an ad-free streaming expertise at a worth that makes it simple for audiences all over the place to get pleasure from content material they love.”
“We’re delighted to launch the Howdy streaming service on Prime Video at an accessible price that delivers exceptional value,” stated Ryan Pirozzi, Head of Prime Video Channels, U.S. “This milestone advances our mission to make premium content widely available to our Prime Video customers. Our subscription business’s continued growth demonstrates that customers appreciate the choice, quality, and diverse programming we offer through Prime Video.”
Through this new growth, clients who subscribe to Howdy by way of Prime Video will now be capable of get pleasure from Howdy’s rising library of audience-favorite movies and tv sequence. Howdy presents 1000’s of titles and over 10,000 hours of leisure from Disney Entertainment, FilmRise, Lionsgate, Sony Pictures, and Warner Bros. Discovery, alongside choose Roku Original titles. Howdy joins Prime Video’s in depth assortment of greater than 100 subscription choices within the U.S.
The growth of Howdy to Prime Video enhances Roku’s technique to develop platform income and increase each third- and first-party subscriptions throughout Roku’s platform, which reaches over 125 million individuals in U.S. households day by day. Roku, the #1 TV streaming platform within the U.S., Canada, and Mexico*, launched Howdy in August 2025. The firm’s streaming portfolio additionally contains The Roku Channel, the most-watched free ad-supported TV (FAST) service within the U.S.**, and Frndly TV, an reasonably priced dwell TV subscription service.
