The Rams are closing in on a decade in Los Angeles, and they’ll be debuting a brand new look to ring it in.
The Rams launched new uniforms for the 2026 season Thursday. They characteristic a simplified LA monogram brand, a bolder Ram head brand and a brand new white pants choice. The staff may also launch two alternate uniforms later this 12 months.
The staff is asking this a model and uniform “refresh,” because it sticks to the theme it developed six years in the past to raised combine the franchise into Los Angeles.
“As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening what already defines us,” Rams chief advertising officer Kathryn Kai-ling Frederick mentioned in a information launch. “It’s a modern refinement — elevating our identity with clarity and purpose while carrying our history forward and matching the toughness, precision and competitiveness of our team.”
The trendy horn with the complete curl has been added to the sleeves of the Rams’ main jerseys. (Courtesy of the Los Angeles Rams)
The Rams will deal with their royal and white uniform choices as main for home and away, respectively. They have eliminated the bone alternate choice and will use the black midnight rivalry look launched final season as their alternate uniforms.
Beyond the white pants, the modifications are extra delicate. The Rams eliminated the chest tag on the uniforms in addition to the gradient numbers and pant stripes. The main jerseys will now characteristic the Rams brand with the trendy horn and full-curl look on the sleeves, which was a design tweak they launched with the midnight rivalry look.
The new-look jerseys can be found on the market within the staff store and will debut on the Rams’ Zillow Draft House at Hollywood Park in Inglewood on Thursday.
Cleaner. Bolder. The first step in increasing our closet… pic.twitter.com/YBsF8Z7nBP
— Los Angeles Rams (@RamsNFL) April 16, 2026
Ever for the reason that Rams moved from St. Louis to Los Angeles in 2016, they’ve strived to keep up the historic look the franchise has lengthy held, however with a Los Angeles aptitude. That meant shifting the emblem’s colour scheme to yellow relatively than white and including components to simulate the Ram horns, very like the franchise did throughout its first stint in Los Angeles earlier than shifting to St. Louis. It additionally meant a brand new brand that integrated the horns wrapping across the letters “LA.”
It’s been fairly a profitable first decade again for the franchise, because the Rams have reached the playoffs seven occasions beneath coach Sean McVay, together with two Super Bowl appearances and a championship in 2021. Still, the work to construct a model id and loyal fan base is ongoing in a metropolis that options two NFL groups — the Rams and Chargers — and a historical past tied extra to the NBA and MLB.
The Rams are pushing to return to the Super Bowl for a 3rd time beneath McVay. If they’ll accomplish that this season, they are going to host a second Super Bowl at SoFi Stadium.
