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For years, enterprise capitalists have been skeptical of beverage startups, citing skinny margins and brutal distribution as causes most manufacturers by no means escape. But a brand new wave of “functional soda” corporations has been difficult that assumption, together with Poppi, the prebiotic soda model that grew from a kitchen experiment right into a $1.95 billion acquisition by PepsiCo.
On this episode of TechCrunch’s Equity podcast, is joined by Poppi co-founder Allison Ellsworth to speak about constructing a beverage startup in a enterprise world dominated by SaaS and AI. From pitching on Shark Tank whereas 9 months pregnant to going viral on TikTok and shopping for a last-minute Super Bowl advert, Ellsworth breaks down what it actually takes to construct a category-defining shopper model — and what she appears to be like for now that she’s again on Shark Tank as an investor herself.
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