We’ve been following the cookie crumbs on this one.
Last 12 months, ex-Vancouver Canucks captain Quinn Hughes teamed up with five other hockey stars in Oreo’s “Stay Playful for All” campaign.
Hughes, alongside Zach Hyman, Willie Nylander, Nick Suzuki, Sarah Nurse, and Marie-Philip Poulin, teamed up for the campaign, which awarded $200,000 in new hockey tools grants to youth hockey organizations throughout Canada.
Of course, rather a lot has modified for Hughes since he teamed up with Oreo again in January, 2025.
The Canucks’ playoff hopes evaporated. Key organizational figures, like J.T. Miller and ex-head coach Rick Tocchet, left the group. Vancouver flopped out of the gates this 12 months, resulting in Hughes’ eventual commerce to Minnesota.
However, though Hughes is now in Minnesota, it nonetheless appeared as if he’d workforce up with Oreo for 12 months two of the campaign.
Back in January, he was listed as one of many six returning members for “Stay Playful For All.”
Quinn Hughes appeared within the promotional supplies for Oreo in January. (Mondelez International Inc.)
Same endorsement figures. Same $200,000 in giveaways to hockey organizations all through Canada.
Even again in January, he appeared in a video for Oreo with the title “Minnesota Wild defenceman” flanking his identify.
Then, like a milk-soaked Oreo, he disappeared.
qhugh fired by oreo … they actually edited him out of each single photograph and video on the web site rattling
— ☾ (@petterssonbear) March 13, 2026
Don’t know if he was “fired,” however Hughes is now gone from the web site, as if he was by no means there to start with. His part on the web site, the place every participant has their very own video and biography, was additionally eliminated.
Hughes has been eliminated from the Oreo “Stay Playful” web site. (Mondelez International Inc.)
So, what occurred?
We reached out to Oreo for remark. At first, they tried to inform us that he was nonetheless a part of the campaign.
When it was identified that, based mostly on the promotional supplies, that didn’t look like the case, they knowledgeable us they’d escalate this up the proverbial meals chain. As of publication, we’ve but to listen to again.
Whether Hughes dons the jersey of a scrumptious cookie model or not, life is seemingly fairly good for him, with or with out Oreo.
He’s discovered a house in Minnesota, taking part in on one of many NHL’s finest groups. Hughes has additionally ascended in American popular culture due to a terrific efficiency on the Olympics.
Of course, Hughes and the Americans got here underneath some warmth for his or her cackles at Donald Trump’s jokes, together with their journey to the White House and the State of the Union deal with.
Could that be behind Oreo’s elimination of him from the campaign? Only the cookie model can reply that one.
And, in contrast to Jack Hughes’ missing puck mystery being solved, Quinn Hughes’ vanishment from Oreo stays a riddle.
