Warner Bros. Discovery (WBD) has renewed the TV rights to indicate the Giro d’Italia in Europe and the USA, on TNT Sports and HBO Max, until at least 2029, it was introduced on Wednesday.
The rights are unique in Europe, outdoors of Italy, and embrace the lads’s and ladies’s races, alongside Strade Bianche, Milan-San Remo, and different RCS Sport-organised occasions.
Article continues beneath
“Cycling is at the heart of our live multi-sport offer and no-one covers this sport like we do through unparalleled race coverage and rider storytelling,” Trojan Paillot, SVP Sports Rights Acquisitions and Syndications at WBD Sports Europe, stated in a press release. “With a rich cycling heritage that spans multiple decades, we are recognised as the home of cycling and go-to destination for cycling’s greatest events including the Giro d’Italia and Giro d’Italia Women.”
“By extending our rights to show the Giro d’Italia, Giro d’Italia Women and a whole host of premier Italian races, we have underlined our commitment to supporting the long-term growth of the sport. As a trusted partner to RCS and the Giro, we will continue to invest in enhancing our coverage and know we can attract the widest set of viewers around the world with this approach to help inspire the next generation of cycling stars.”
“We are proud to continue and strengthen a long-standing partnership with Warner Bros. Discovery, which for over thirty years has helped bring the Giro d’Italia and our races to millions of fans around the world with unparalleled reach,” Paolo Bellini, CEO at RCS Sport, stated. “This is especially true in the European market—including the UK through TNT Sports—and in North America, thanks to the HBO Max platform.
“This settlement reaffirms the worldwide worth of our occasions and their rising attraction, throughout each males’s and ladies’s racing. Together, we will hold pushing the boundaries of biking storytelling, constructing on the wealthy heritage of our competitions whereas showcasing the achievements of the sport’s new technology of champions. Our aim is to additional develop our world fanbase and encourage new audiences to attach with biking.”
Explore More
