Less than every week earlier than Apple debuts new iPhone 18 Pro fashions, analysis agency TrendForce has estimated the costs of the gadgets primarily based on the most recent {hardware} price atmosphere.
TrendForce’s value estimates in comparison with final 12 months’s fashions appear like this:
| Model | Starting Price | Model | Starting Price | Change |
|---|---|---|---|---|
| iPhone 17 Pro | $1,099 | iPhone 18 Pro | $1,249-$1,299 | +$150 to +$200 |
| iPhone 17 Pro Max | $1,199 | iPhone 18 Pro Max | $1,349-$1,399 | +$150 to +$200 |
Apple is more likely to increase iPhone 18 Pro and iPhone 18 Pro Max costs by round 10-20% in comparison with final 12 months’s Pro fashions, in line with the agency. Taking TrendForce’s June forecast of a 14-18% improve, which inserts inside its newest broader 10-20% vary and interprets extra neatly to Apple’s typical pricing scheme, we may see the iPhone 18 Pro beginning value soar to between $1,249-$1,299 and the iPhone 18 Pro Max between $1,349-$1,399.
Meanwhile, TrendForce expects costs for Apple’s first foldable iPhone (aka “iPhone Ultra”) to start out wherever between $2,099-$2,299, with the best storage possibility doubtlessly exceeding $3,000.
The common iPhone 18 mannequin shouldn’t be anticipated to debut till spring 2027. Nevertheless, TrendForce expects the identical normal 10-20% value improve to use to that system as effectively.
The overriding motive for the worth will increase is reminiscence prices. TrendForce says the price of a 256GB reminiscence chip has risen almost 400% year-on-year, whereas its separate evaluation places the general invoice of supplies (BOM) for a 256GB Pro mannequin at round 38% extra over the identical interval. That stated, Apple is predicted to soak up some of that improve through decrease margins, moderately than passing the total price onto shoppers.
Last 12 months, Apple managed to keep away from elevating the worth of the iPhone 17 Pro Max, and solely marginally raised the iPhone 17 Pro value within the U.S. year-on-year by $100. This 12 months, nevertheless, the insatiable AI infrastructure buildout has made reminiscence prices much more costly, successfully holding the remainder of the electronics trade to ransom. And issues do not appear like they will get any higher anytime quickly.
We will discover out the actual costs throughout Apple’s “Surprise and shine” occasion on Wednesday, September 9.