Harmonic’s Cloud-Native VOS Media Software Lowers Costs by Unifying Media Playout to Delivery on a Single Platform
SAN JOSE, Calif., April 19, 2026 /PRNewswire/ — Harmonic (NASDAQ: HLIT) right this moment introduced that DIRECTV is reworking its U.S. direct-to-home (DTH) video platform with Harmonic’s VOS® Media Software. Powering DIRECTV’s playout-to-delivery workflow, Harmonic’s cloud-native software program reduces operational prices whereas enabling scalable, exceptional-quality video supply for the service supplier’s huge array of linear channels.
“As the demand for high-quality media content soars, DIRECTV is committed to deploying innovative technology solutions that bring unparalleled entertainment experiences to our customers. Continuing our work with Harmonic is critical to achieving this mission,” stated Jeffrey Seto, vice chairman of satellite tv for pc and software program engineering at DIRECTV. “Harmonic’s VOS Media Software replaces siloed systems with a unified, software-based platform. By centralizing advanced playout, ad insertion, branding and media processing, we’re simplifying operations and building a scalable foundation.”
Harmonic’s VOS Media Software permits a whole playout-to-delivery workflow for DIRECTV working in its non-public knowledge heart. The Harmonic answer handles ingest, superior playout, advert insertion, branding, premium encoding and statistical multiplexing for the supply of broadcast-quality linear channels through satellite tv for pc distribution. VOS Media Software’s playout capabilities help advert insertion throughout DIRECTV’s high-value linear and occasional-use channels — together with stay occasions and pay-per-view programming — boosting monetization. DIRECTV’s inner automation, storage and monitoring programs are built-in immediately with Harmonic’s APIs, enabling seamless management of scheduling, automation and channel operations.
“Harmonic is proud to support DIRECTV’s software-based approach in modernizing its playout-to-delivery operations,” stated Gil Rudge, senior vice chairman, options and Americas gross sales, video enterprise at Harmonic. “With Harmonic’s AI-driven encoding and advanced compression solution, DIRECTV is well positioned to deliver exceptional video experiences to viewers across their linear channels, optimizing quality while minimizing bandwidth usage and operational costs.”
Harmonic will showcase its VOS Media Software on the 2026 NAB Show, April 19-22, in Las Vegas in sales space W2831. To schedule a gathering with the corporate, go to www.harmonicinc.com/video-streaming/events/nab/. Further details about Harmonic and the corporate’s options is offered at www.harmonicinc.com.
