Photo: Gordon von Steiner
Oh, to be Dakota Johnson. The actress stars in Calvin Klein’s new spring 2026 marketing campaign, debuting the model’s Ultralight underwear and ’90s denim collections — and it places each different “day in the life” video on the web to disgrace. Directed and photographed by Gordon von Steiner, the clip follows a scantily clad Johnson by a chill day at residence that consists of listening to music on her sofa (confirmed: She’s a member of the @WiredItGirls membership), taking part in pool, and stress-free in the solar.
She wears a couple of completely different variations of Calvin Klein Ultralight underwear, together with a cotton pair and a bra and cheekily slips off a pair of saggy denims all through the advert. At simply 15 seconds, it manages to seize each the signature sensuality of Calvin Klein and the effortlessly cool, unfiltered character of everybody’s favourite chaos agent.
The marketing campaign — launching globally immediately throughout Calvin Klein retail, calvinklein.com, and social platforms — celebrates the hardly there really feel and sculpting designs of the Ultralight underwear and Perfectly Fit bra, plus a brand new ’90s denim assortment. It options three silhouettes: the high-rise, straight-leg Archive High Rise Slim jean; the vintage-inspired Relaxed Trucker; and the easy-to-wear, relaxed-fit Baggy jean.
