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Costco’s funding in on-line personalization is having a measurable affect on e-commerce sales, executives stated on a Q2 2026 earnings call Thursday.
The personalised product suggestion carousels drove greater than $470 million in e-commerce sales in the course of the quarter, in accordance to EVP and CFO Gary Millerchip. Modernized product show pages are driving incremental visitors as nicely.
“We have a clear road map for future digital enhancements and believe these will allow us to continue to grow digitally-enabled sales at a faster pace than overall sales,” Millerchip stated on the decision.
Costco is working to ship quicker and extra seamless experiences for its prospects, whether or not they’re buying in-store or on-line.
Digital enhancements have helped the warehouse membership sustain with its rising membership whereas making it simpler for patrons to store, in accordance to President and CEO Ron Vachris.
“Traffic has been significantly up, and the adoption of the new digital enhancements have really allowed us to maintain the staffing we have in place and then handle this new growth of volume we’re seeing,” Vachris stated. “It’s improving the member experience and it’s making the throughput much better, be it the pharmacy app that we’ve developed or the pay ahead that we have in our warehouses.”
Costco has seen “meaningful improvements” in pace of checkout and worker productiveness due to its digital pockets enhancements, pharmacy pay forward and worker pre-scan expertise, Vachris stated. The firm can be piloting scan-and-go stations that scale back the typical transaction time to about eight seconds.
“Early results show this is improving the flow of traffic, and we’ve received great member feedback,” Vachris stated.
Costco’s U.S. comparable retailer sales rose 5.9% 12 months over 12 months in the second quarter of 2026, in accordance to an earnings release. Net sales rose 9.1% 12 months over 12 months to $68.2 billion.
Membership is constant to develop, in accordance to Millerchip. The firm ended the second quarter of 2026 with 82.1 million whole paid members, up 4.8% 12 months over 12 months.
