The previous few years have been chock-full of automakers updating their manufacturers. Just prior to now yr or so, we have seen Chrysler, Honda, BMW Alpina, and Mazda implement, announce, or preview new badges and logos. Many of those have some vital variations, whereas others are shockingly refined. Today’s new badge reveal positively falls into the latter, and though America will not get the primary automotive it is on, we are going to finally get the badge.
UPDATE: 2026/04/17 12:23 EST BY JOEL STOCKSDALE
Chevy Confirms New Badge For U.S.
We obtained remark again from Chevrolet representatives confirming that the brand new brand will seem within the U.S., although with out phrase on what mannequin will get it first.
No, Really, It’s A New Badge
This week, Chevrolet introduced that it will likely be launching a brand new Sonic (extra on that in a minute) in South America. It will likely be revealed subsequent month, and within the meantime, the automaker put out teaser photos of the car shrouded in darkness. About the one issues actually seen within the teasers are the badges, one with an illuminated border, and one with chrome. These are apparently bowties which are totally different from these on present Chevy fashions. The press launch for the teasers says that they are “more horizontal” than earlier than. They’ll additionally apparently be primarily black, fairly than the brass-like gold we’re aware of.
If we’re being trustworthy, we can hardly tell a difference. We suppose we would must get previous and new badges and a set of calipers to for taking measurements to seek out how totally different it’s. The coloration change is a little more attention-grabbing. While black-out badges have been generally supplied by Chevy within the U.S., mainly each mannequin nonetheless has the gold model as customary. It will not be the primary time Chevy has performed with the colours on the bowtie, although. The firm has had blue and purple variants at totally different instances in its historical past. Apparently the Sonic would be the first mannequin to get the brand new badge, adopted by others launching subsequent yr.
Chevrolet Listened And Will Move The Camaro’s Bowtie Logo
Such a small change makes a giant enchancment.
This badge will not be unique to the South American market, both. We reached out to representatives from Chevy’s U.S. workplace and so they confirmed that the brand new brand will seem right here, too. They did not say something about what mannequin would be the first to get it, although. If we needed to guess, we’d say the new Silverado can be an excellent place for it, for the reason that new truck is slated as the subsequent massive launch for the model in America.
Yes, Chevy Is Reviving The Sonic Name
As for that new Sonic, it isn’t going to be just like the little hatchback we knew in America. The press launch describes it as an SUV coupe a la Buick Envista. The silhouette teaser proven on the consumer-facing Chevrolet website means that it will not have fairly as dramatic a fastback roof as some so-called “coupes,” but it surely does look sleeker than the opposite SUVs within the South American Chevy lineup.
Chevrolet’s Lukewarm Hatch Is A Steal 13 Years After It Went On Sale
Looking for a enjoyable, old-school scorching hatch expertise on a funds? This Chevy is value a re-evaluation a decade on.
Chevy additionally revealed the tough dimension of the brand new Sonic. It’s 166.5 inches lengthy, which is sort of small. That’s 3 inches shorter than a Chevy Bolt. Chevy says it is going to match between the South American Onix hatchback and the Tracker SUV. We doubt we’ll see a model of it right here, primarily due to the small dimension. It will most likely be a fairly low cost car, too, and it could be powerful for Chevy to make sufficient revenue on such a car, particularly if it needed to make any adjustments for the U.S. market.
