DETROIT — As Cade Cunningham watched the 2024 Western Conference semifinals on TV, seeing Anthony Edwards outduel Nikola Jokić fired up his aggressive spirit.
He was simply a month faraway from a 14-win season that was a stain on the Detroit Pistons’ storied franchise. Cunningham was fixated on the TV, experiencing FOMO as two of the sport’s greatest gamers went head-to-head over seven video games. He grabbed his telephone and reached out to somebody he knew would perceive him at that second.
“I was at the gas station when he texted me,” Pistons assistant coach Jarrett Jack advised The Athletic. “He was like, ‘Yo, man. This is basketball. I have to be a part of this.’ That probably sounds crazy to someone who’s thinking, ‘This is where your mind is after winning 14 games?’ ”
It confirmed Jack that Cunningham didn’t need a break after a franchise-worst season. Jack may see how engaged Cunningham was in the dialog, so he matched Cunningham’s enthusiasm and set expectations for his younger star’s progress.
“I wrote him back and I was like, ‘Man, it looks fun, doesn’t it?’ ” Jack stated. “‘High-stakes basketball. Everybody’s eyes are on you. This is where guys start to create their story, their legacy. It’s very much attainable.’
“My one question to him was, ‘Now, what’s required?’ Because with any goal, there are requirements attached to it.”
Cunningham and Jack spent the subsequent hour texting and compiling a checklist of what can be required for Cunningham to spearhead Detroit’s turnaround. With every requirement, Jack reminded Cunningham he’d be there to carry him accountable.
Roughly two years later, Cunningham has held up his finish of the cut price.
After averaging 9.1 assists final season, Cunningham’s capacity to course of the sport took one other leap. He jumped to 9.9 assists and had a career-high 43.0 help proportion this season. Cunningham’s help proportion was the highest of any level guard in the NBA this season who logged no less than 1,000 minutes, per CleansingTheGlass.
Jokić was the solely participant to play no less than 1,000 minutes and have a increased help proportion than Cunningham. The most significant space of progress for Cunningham this season has been his capacity to govern defensive sport plans constructed to cease him. It’s the motive he’s main the Eastern Conference’s high workforce into the postseason and not watching from dwelling.
“It’s just a testament to the kind of guy he is,” teammate Jalen Duren stated. “He’s super unselfish. Obviously, we know he’s an MVP candidate; he’s a highly-touted player in this league.
“So he could be trying to go get 30, 40 (points) every night, and he’s very capable of doing so. But he’s a guy who gets everybody involved from top to bottom. He’s a guy who shares the ball, gets off it early and lets other guys be successful. And that helps our team.”
Cunningham’s unselfishness has straight correlated to the manner Duren has blossomed. He dished out 136 assists to Duren this season, greater than to every other teammate, and Duren shot 59.4 p.c on passes from Cunningham. Duren is contemporary off averaging a career-high 19.5 factors, although he’s additionally elevated his shot creation aside from Cunningham and has solidified himself as the workforce’s second scoring possibility.
So much has changed for Cunningham since these texts to Jack in 2024. Cunningham is a two-time All-Star and an All-NBA choice, and he’ll seemingly be voted onto one other All-NBA workforce in the coming weeks after being granted extraordinary-circumstances challenges by the NBA and NBPA.
He’s guided the Pistons from the NBA basement to 44 wins and a playoff look final season. This season, he’s led them to 60 wins, the No. 1 seed in the East and what Detroit hopes can be a deep postseason.
“(This level of success) is in line with what we expected,” Cunningham advised The Athletic. “I don’t think we were hunting the one seed. At the end of the day, you’ve got to see everybody anyway. … It’s really just about being at our best and finding a way to be the last team standing.
“Last year, we wanted to do more than we did, but we didn’t. We fell short of that, and it’s just adding more fuel to the fire.”
The Pistons added head coach J.B. Bickerstaff and president of basketball operations Trajan Langdon that summer season, and they’ve since improved the roster.

Cade Cunningham and the Pistons have come a great distance from their 14-win season. (Noah Graham / NBAE by way of Getty Images)
Cunningham is as chargeable for Detroit’s transformation as anybody in the group.
And after recovering from what he known as a “scary” left lung pneumothorax, he stated he has all the instruments to compete at the highest degree — the identical manner he needed to whereas watching Edwards and Jokić conflict on TV.
“We have a group of guys who are cut from similar cloths,” Cunningham stated. “… Guys who are go-getters, guys who don’t lay down for anybody.”
While Cunningham was sidelined for 11 video games along with his collapsed lung, seven of which had been throughout Detroit’s closing 10, he was in a position to watch his workforce by a new lens. One that he feels will assist the group in the playoffs.
“I feel like I was able to see a lot better what other teams are seeing whenever they watch us,” Cunningham stated. “It made me appreciate what we were doing a lot more, and know that that was who we would have to be at the highest level to win a championship this year.”
Cunningham has been a natural leader since his playing days at Bowie High School in Arlington, Texas.
It is one thing that he’s needed to domesticate over the years. This model of Cunningham, who can handle to search out the positives out of time away, was molded by the challenges of that 14-win season.
Jack remembers one time throughout the Pistons’ 28-game shedding streak in 2023-24, when he noticed frustration get the higher of Cunningham. It was Cunningham’s accountability to interrupt the huddle down in the locker room after every sport, however one specific loss was robust on Cunningham.
“It was a bit of a lackluster breakdown,” Jack stated. “I remember we had a conversation the next day, and I was like, ‘Yo, man, you can’t do that.’ He was like, ‘Bro, it’s wearing on me. I’m frustrated a little bit.’ ”
It stemmed from watching his workforce present up each day with the proper perspective and depth at observe, just for the losses to mount. Jack understood, however reminded the budding star that the workforce follows his lead, even when the expectations positioned on him weren’t truthful.
“(I told him) your shoulders are big enough to carry that,” Jack stated. “You want to know why you can’t do that? Because JD (Duren) is watching you. It’s really for him. It’s really for Ausar (Thompson), who (was) a rookie at the time. It’s for the group. So they know how to respond when things get thick.”
So, Cunningham saved breaking down the huddle, loss after loss. Jack now sees the good thing about his perseverance. Duren wasn’t as talkative then as he’s now, however Jack smiles when he sees Duren main the pregame huddles and bringing the workforce collectively at the free-throw line to regroup throughout opponents’ scoring runs.
Jack knew throughout the struggles of the 2023-24 season how necessary it was for Cunningham to stay constant in his strategy as a chief — whilst a 22-year-old. Now, two years later, Cunningham feels higher ready to information Detroit due to the challenges he’s been by.
“I’m just proud of myself and the team for taking that step forward that we needed to,” Cunningham stated. “You see some teams that seem like they’re on their way and they have a great season where they take that step forward, then next season, they stall out. For us, it’s about continuing to take that next step forward.
“So I’m proud of that individually, I’m proud that I was able to elevate my game to help my team elevate. And I’m proud of the team for everybody doing it themselves individually, too. And us coming together, taking care of each other, loving on each other to help make it a fun season and sticking together so that we’re the team that we are.”
The subsequent step for Cunningham and the Pistons begins on Sunday at Little Caesars Arena. And though their opponent hasn’t but been determined, he’s desirous to do proper by the Detroit followers in the course of. This time round, he’ll be a lot greater than a spectator watching on TV.
“We’ve done a lot of good things this year,” he stated. “We have a chance to do something special, so to have that opportunity in front of us, you want to make the most of it.”