“What separates a strong lender relationship from a weak one often comes down to communication,” Russell mentioned. “Outbound calls from underwriters are invaluable. It’s one factor to get emails; it’s one other to speak via the nuances of a transaction for a consumer who’s counting on you.
“The same goes for the account executive. Honesty and transparency are key. Under promise and overdeliver. Too many lenders offer lip service, promise the moon to get a loan in the door, and then fall short. That can damage your relationship with the client or the referral partner, sometimes both.”
In addition to communication, each mortgage dealer desires the method with their lender to go as rapidly as attainable. Obviously, there will likely be snags that come up at instances, which is able to gradual the method. However, if the method is as easy and quick because it can be, it helps foster a robust relationship with each the dealer and the tip buyer.
“Besides good rates and fees, a streamlined process and common-sense underwriting are most important to me,” Mai mentioned. “Streamlined process means speed. That helps our buyers win in a competitive market 9 out of 10 times.”
Building a real partnership
Russell identified that a part of constructing a real partnership with a lender is dealing with battle with out burning bridges.
