Sony and Marvel Studios’ trailer for Spider-Man: Brand New Day closed 718.6 million views in its first 24 hours, making it arms down probably the most seen trailer in film historical past. This is all earlier than the pic’s launch date July 31.
The Brand New Day trailer surpassed Deadpool & Wolverine’s 24-hour benchmark in simply eight hours with a exceptional 373 million views. Deadpool & Wolverine had 373M worldwide views.
The Spider-Man: Brand New Day trailer additionally surpassed the 24-hour report set by Grand Theft Auto VI (475 million views), which was beforehand billed as the largest video launch of all time upon its 2025 launch. The trailer for Spider-Man: No Way Home — which went on to earn $1.9 billion on the world field workplace in 2021 — generated 355.5 million views in its first 24 hours.
After the record-breaking $1.9 billion world success of Spider-Man: No Way Home, Spider-Man: Brand New Day marks a new chapter for Peter Parker and Spider-Man. Four years have handed for the reason that occasions of No Way Home, and Peter is now an grownup dwelling alone, having voluntarily erased himself from the lives and reminiscences of these he loves. Crime-fighting in a New York that now not is aware of his identify, he’s devoted himself solely to defending his metropolis — a full-time Spider-Man — however because the calls for intensify, the strain sparks a stunning bodily evolution that threatens his existence, whilst an odd new sample of crimes offers rise to one of the vital highly effective threats he has ever confronted.
Brand New Day, primarily based on the Marvel comics by Stan Lee and Steve Ditko, stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando and Mark Ruffalo. Directed by Destin Daniel Cretton, the movie is written by Chris McKenna & Erik Sommers. Kevin Feige, Amy Pascal, Avi Arad and Rachel O’Connor produced the movie. Louis D’Esposito and David Cain are govt producers.