Emirates leads Singapore’s Biggest Brand Movers for February after recording enhancements throughout 11 metrics: Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz, General Impression, Corporate Reputation, Customer Satisfaction, Recommendation, Quality, Purchase Intent, and Current Customer.
Close behind, Disney Cruise Line data enhancements in Ad Awareness, WOM Exposure, Buzz, General Impression, Value, Corporate Reputation, Recommendation, Quality, and Consideration.
Singapore Life ranks third, registering will increase in Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz, Customer Satisfaction, Recommendation, Consideration, and Purchase Intent.
In fourth, Telegram sees positive factors in Ad Awareness, WOM Exposure, Buzz, General Impression, Value, Quality, and Consideration.
Rounding out the highest 5, Olay improves throughout all three buy-funnel metrics: Consideration, Purchase Intent, and Current Customer, alongside positive factors in WOM Exposure, Corporate Reputation, Customer Satisfaction, and Recommendation.
