It’s taken the German luxurious automaker lengthy sufficient, however Audi has lastly entered the full-size luxurious SUV area with a brand new contender. This is the 2027 Audi Q9, and it arrives alongside a sportier SQ9 variant, additionally launching for a similar mannequin 12 months. We beforehand had entry to the inside of this three-row flagship, however the covers have been pulled again, and Audi is able to go toe-to-toe with the BMW X7 and newly updated Mercedes-Benz GLS-Class. What’s most fascinating won’t be the three rows of seats, however what it has beneath the hood.
In-article photographs are of the 2027 Audi SQ9 (silver). Regular Q9 photographs may be seen in blue within the gallery on the backside of this text.
Audi’s Largest Model Ever Has Serious Presence
At a non-public media preview occasion in Munich, we had been capable of stand up shut with the Q9 to see it from all angles. First issues first, it is massive. This is the most important Audi ever constructed, measuring 209 inches lengthy with a 123.5-inch wheelbase. Visually, it is comparable in a number of methods to the new Audi Q7, however with much more presence, particularly within the verticality of the entrance finish, the tall roofline, and design parts on the rear of the automotive tailor-made to its particular proportions.
On the usual Q9, the grille is certain to separate opinion, particularly within the ‘superior line’ specification the place the gargantuan illuminated Singleframe grille options tall vertical LED illumination. The various is the S line trim, which forgoes the vertical aspect for a extra open grille with illuminated pockets extra carefully resembling the SQ9 you see on the prime of this text. The SQ9 additionally will get larger wheels, barely wider fenders, brushed aluminum-look parts, and quad tailpipes, together with staggered 23-inch wheels in an S-specific design (the common Q9’s wheels are sized from 21- to 23 inches).


Lighting is and all the time has been an space Audi has dominated the posh trade, and the Q9 takes that to new heights in a couple of manner. We’d argue that the Q9 is one other gamechanger for automotive lighting…
How Has Audi Reinvented Lighting This Time?
Audi’s lighting gurus have labored their magic in 4 distinct methods. First of all, the headlights are the newest technology of Audi Digital Matrix LED headlight system lighting, however in contrast to earlier iterations of this expertise, America is not hamstrung by laws hampering its performance. Now, we get the full impact, which implies adaptive driving beams that illuminate the whole highway forward and continuously dim and illuminate pixels to stop dazzling different highway customers. It’s not only a comfort, it might be one of many largest leaps ahead for nighttime security in many years.
Curved OLED Taillights Are A World First
Second, the taillights debut the world’s first curved OLED lights within the automotive trade. These allow the taillight clusters to wrap across the sides of the Q9, largely because of ultra-thin glass as skinny as a human hair. The outermost aspect of the taillights (every taillight cluster sports activities three segments) contains 99 particular person OLED segments, with the central and inboard clusters containing 84 and 73 segments respectively. In whole, 512 OLED segments make up the taillights, which may be set to considered one of eight customizable show signatures.
These OLED clusters add one other new expertise in what Audi phrases a ‘communication mild’. Because the taillights are break up, the OLED panels can effectively behave as a standalone display, which might point out when a highway hazard is current with a warning triangle, or can inform passing cyclists when the door is about to be opened.
Four-Way Turn Signal Projection
Another main growth is the flip sign projection. Instead of the flip indicators merely being housed within the mild clusters, they now undertaking onto the highway floor at every nook. It may appear gimmicky at first, however real-world purposes are considerable, enabling highway customers to see the meant turning maneuver of the Audi driver, even when the automotive itself is obscured from view.
What Engines Does It Have?
In the age of electrification and hybridization, Audi has ignored each, giving the Q9 and SQ9 pure combustion energy. And energy is the operative phrase.
The headline determine is the SQ9’s 591 horsepower and 590 lb-ft of torque, provided by a 4.0-liter twin-turbo V8 engine. This is identical V8 and outputs beforehand reserved for the RS Q8. The common Q9, in the meantime, will get a 2.9-liter twin-turbo V6, able to peak outputs of 429 hp and 442 lb-ft. Both are paired with a ZF-sourced eight-speed automated transmission and quattro all-wheel drive, though the SQ9’s model of the latter is rear-biased for sportier dealing with.
It additionally makes use of a brand new electronically managed locking rear differential. Those are mighty outputs, and had been curated particularly for the US market’s choice for V8 engines. It’s not simply curated for the US, the V8 is unique to the US model of the SUV.
“To me, the most emotional [of the available powertrains globally] is definitely the V8 in the SQ9, an engine we only have in the US. I’m really happy to have that beautiful engine in the US.”
– Gernot Dollner, Audi CEO
And how briskly are the Q9 and SQ9 because of this? The Audi Q9 will dash from zero to 60 mph in 4.9 seconds whereas the SQ9 will hit the identical mark in 3.8 seconds, making it the quickest three-row luxurious SUV within the section. That’s mighty fast for full-size luxurious SUVs weighing 5,302 lbs and 5,556 lbs, respectively. Both are able to towing as much as 7,700 lbs, too. But none of that functionality means something if the inside cannot ship what consumers need on this nook of the market.
An Interior Designed For America
Now that each the Q7 and Q9 have been revealed, you may take a look at the 2 and suppose they’ve the identical interiors. And you would be largely proper about that, particularly so far as the fundamental format goes. That’s no dangerous factor, particularly relating to the design and supplies used for the sprint, the place Audi has ditched gloss trim in favor of superb matte end parts that do not undergo from fingerprint smudges or an abundance of glare.
There’s nonetheless an excessive amount of reliance on screens, although, with only some bodily controls. However, you’ve got obtained the complete suite of connectivity choices, native app downloads for the infotainment, a passenger display screen, and a plethora of charging choices all through the cabin, together with twin wi-fi charging pads with cooling and mag-lock performance.
And there is a magic sound system too, which vibrates the entrance seats and makes use of audio system within the headrests (22 audio system whole) to create a deal with of a 3D sound expertise, or helps you to quietly take calls whereas your loved ones naps on lengthy highway journeys. We’ve coated the gargantuan panoramic sunroof at length before, but it surely’s price remembering that is normal on all trims, and options digital dimming functionality that eliminates the necessity for a conventional solar shade.
Three Rows Of Seating, And A Ton Of Cargo Space
Where Audi’s going to win massive with American audiences is the seating. Three rows with both six or seven seats (two second-row captain’s chairs or a bench for 3) have a ton of head- and legroom, really feel tremendous comfy, and are simple to climb out and in of thanks to plain energy adjustment and power-operable doorways. At five-foot-eleven, I used to be capable of comfortably match within the third row with no complaints, and climbing out and in was no drawback in any respect. Front seat heating is normal, with elective air flow, therapeutic massage performance, and even heated armrests accessible.
Should you not want the third row of seats, it may be flattened into the ground to avail 43.8–50 cubic toes of storage behind the second row, relying on the configuration. Even with the third row in place, although, 19.3 cubic toes of cargo area is plentiful, and the intelligent side-rail system within the trunk, with adjustable hangers, offers you choices for a way you handle your procuring, baggage, and no matter else that you must carry.
How Much Is This Going To Cost You?
Good query. Audi’s coming in sizzling, and has excessive hopes for the Q9 and SQ9 within the US, pricing the previous from $87,700 earlier than vacation spot ($1,295), whereas the SQ9’s MSRP begins at $118,000. That’s cheaper on the entry-level than a base Mercedes GLS, and the SQ9 is considerably cheaper than an AMG GLS 63 despite comparable performance, whereas handily outgunning the X7 M60i for comparable cash.
CarBuzz Take — Why This Matters
Audi is late to the full-size SUV section by a number of years, so the Q9 fills a gaping gap within the German automaker’s lineup. But it is also enjoying catch-up, and seeking to conquer rivals which are vastly extra established. Power is an effective technique to begin, and delivering sturdy V6 and V8 engines with class-leading energy and efficiency at a aggressive value is a robust technique. Beyond brute energy, although, the Q9 is worthy of its flagship standing, debuting big new tech from the model, notably within the lighting division, the place Audi has but once more set the tempo by bringing its Euro-quality LED Matrix techniques to America with full performance.
While Audi is beginning behind rivals from a market share perspective, it is used the time correctly to develop an SUV that has all of the hallmarks of a winner for the model, one which tells us Audi is aware of its viewers properly.
The 2027 Audi Q9 and 2027 Audi SQ9 arrive at dealerships within the fourth quarter of this 12 months.





