- When: Saturday, July twenty fifth and Sunday, July twenty sixth
- Where: Romare Bearden Park – 300 S Church St, Charlotte, NC 28202
- Time: Saturday 4 PM – 10 PM ET; Sunday 3 PM – 8 PM ET
- Admission: Free and open to the general public
Soccer Celebration is a free two-night fan pageant that includes interactive fan zones, stay music, video games, participant appearances, free giveaways, and MLS match watch events. Fans of all ages can expertise soccer tradition in an electrical, festival-style surroundings steps from downtown Charlotte. Free and open to the general public.
About KultureCity
MLS is partnering with KultureCity throughout All-Star Week to make occasions Sensory Inclusive by providing Sensory Bags that shall be accessible at Truist Field for the MLS All-Star Skills Challenge offered by AT&T in addition to Bank of America Stadium for the MLS All-Star Game. KultureCity is the nation’s main nonprofit devoted to combating for inclusion and acceptance of all people. KultureCity advocates for these with sensory wants comparable to autism and PTSD, simply to call a number of. KultureCity gives coaching and tools to private and non-private areas to create an inclusive expertise for everybody to struggle in opposition to social isolation.
- When: Saturday, July twenty fifth
- Where: Romare Bearden Park – 300 S Church St, Charlotte, NC 28202
- Time: Saturday 6:30 PM – 8:30 PM ET
- Admission: Free and open to the general public
The MLS All-Star Soccer Celebration Watch Party offered by The Home Depot transforms Saturday night time’s New York Red Bulls vs. Charlotte FC match into an immersive fan expertise. From 6:30–8:30 p.m., visitors can collect to look at the match whereas having fun with interactive programming, giveaways, and family-friendly actions that carry the power of MLS All-Star Week to life.
- When: Saturday, July twenty fifth
- Where: Romare Bearden Park – 300 S Church St, Charlotte, NC 28202
- Time: Saturday at 9PM ET
- Admission: Free and open to the general public
Coca-Cola® will host the seventh annual Beats, Cleats and Eats expertise celebrating the distinctive tradition of soccer and the unequalled ardour of the game’s followers. Featuring refreshments and ice cream floats in partnership with Cook Out, the occasion will characteristic a free musical efficiency by Natasha Bedingfield on Saturday, July 25 at 9:00 p.m.
Allstate: Allstate, the presenting associate of the MLS NEXT All-Star Game, will provide 44 of the highest younger gamers in North America a novel alternative to compete in an East vs. West match at Mecklenburg County Sportsplex on Monday, July 27 at 7:30pm ET. The free occasion consists of Player Meet & Greets with Charlotte FC Homegrown gamers, Nimfasha Berchimas and Aron John, native meals vehicles, music, video games, and extra. Fans can pre-register at no cost tickets at enroll.wicketsoft.com/nextasg.
AT&T: As presenting associate of the MLS All-Star Skills Challenge offered by AT&T, AT&T will host 10 All-Stars from each MLS and LIGA MX as they compete in 5 completely different abilities challenges on Tuesday, July 28. AT&T can have a robust presence all through the day, together with in the course of the Shooting and Relay Race competitions this yr. Fans also can go to AT&T at MLS All-Star Soccer Celebration, the place they will take pleasure in a refreshing deal with and enter for an opportunity to win unique prizes. AT&T’s on-site activation will characteristic particular appearances from soccer legends and present stars, together with MLS Great Landon Donovan on July 25 from 5–6:30 p.m. native time. On July 26, Charlotte FC’s Brandt Bronico will seem from 4–5:30 p.m., adopted by Charlotte FC participant and USMNT captain Tim Ream from 5:45–7:15 p.m. native time.
Audi: At Soccer Celebration, followers can get behind the wheel with check drives of the Audi Q3, SQ5, and Q5 automobiles. They’ll even have the prospect to snap memorable photographs with the R26 Formula 1 present automobile, a totally wrapped MLS All-Star–themed 2026 RS 6 Avant, and Audi Ring Swing. Attendees of Soccer Celebration can enter for an opportunity to win a signed 2026 MLS All-Star jersey via an unique sweepstakes. Plus, Audi shall be providing a wide range of branded giveaways all through the occasion.
Campbell Snacks: In partnership with Coca Cola, The Campbell’s Company will pattern merchandise from Kettle Brand®, Snyder’s of Hanover® Late July®, Cape Cod®, Snack Factory®, Lance®, and Pepperidge Farm® at Soccer Celebration. In partnership with Caterpillar, Goldfish® will combine and pattern product into their Soccer Celebration footprint.
Caterpillar Inc.: Caterpillar will as soon as once more be a part of this yr’s Soccer Celebration! Swing by the Caterpillar sales space for photograph alternatives with Cat® tools, interactive soccer challenges, unique giveaways, and appearances from MLS Greats, together with Cobi Jones on Saturday, July 25, from 4:15–5:45 p.m. and Tim Ream on Sunday, July 26, from 4:30–5:30 p.m.
CELSIUS: CELSIUS will return to MLS All-Star Soccer Celebration to pattern new product choices, together with soccer-themed Electric Vibe. Be certain to cease by the CELSIUS activation for photograph sales space alternatives, soccer challenges and an opportunity for particular giveaways and reductions.
Chime: As presenting sponsor of the MLS All-Star Game, Chime shall be central to programming all week, culminating in the principle occasion on July twenty ninth. Be certain to additionally go to Chime at MLS All-Star Soccer Celebration to win distinctive MLS All-Star themed giveaways and take a refreshing escape from {the summertime} warmth. The activation will even characteristic an look by MLS Great Cobi Jones on Saturday, July 25, from 6:00–7:30 PM, adopted by appearances on Sunday from Charlotte FC’s Ashley Westwood (4:00–5:00 PM) and Pep Biel (6:00–7:00 PM).
Coca-Cola®: As a part of MLS All-Star Soccer Celebration, Coca-Cola® will host the seventh annual Beats, Cleats and Eats expertise celebrating the distinctive tradition of soccer and the unequalled ardour of the game’s followers. Come by at no cost ice-cold Coca-Cola refreshments, Coca-Cola ice cream floats in partnership with Cook Out, collectible pins, snacks, and giveaways. The occasion will characteristic a musical efficiency by Natasha Bedingfield on Saturday, July 25 at 9:00pm. Admission is free.
Continental Tire: Returning to Soccer Celebration, the Continental Tire pod shall be in Charlotte! Fans can register for a restricted version, co-branded MLS All-Star scarf designed by Soles by Sir. Continental Tire will even characteristic an onsite photograph expertise and an interactive Supporters drum.
Discount Tire: Through its United by Passion marketing campaign, Discount Tire is celebrating the followers who carry the gorgeous sport to life throughout MLS All-Star Weekend. Supporters are invited to turn out to be a part of a collaborative artwork expertise by serving to shade a customized, soccer-inspired mural created by an area artist. Every contribution represents the shared ardour, creativity, and neighborhood that join followers throughout the game. As a thank-you for taking part, followers can have the chance to obtain limited-edition Discount Tire collectibles whereas provides final.
DoorDash: DoorDash will ship an immersive fan expertise, bringing to life a sequence of interactive activations. Fans can showcase their crew spirit on the face portray station and create a customized souvenir on the Bag Lab customization station, the place co-branded tote baggage could be custom-made with a wide range of soccer-inspired patches. DoorDash will even host a specialty non-alcoholic bar, the place followers will obtain a complimentary first mocktail, selecting from three signature alcohol-free drinks.
Jameson: As the Official Whiskey of MLS, Jameson Irish Whiskey® will serve soccer-inspired cocktails, together with their signature Jameson, Ginger & Lime, at their bar, together with a wide range of interactive soccer video games and Jameson-branded photograph moments, and participant appearances. Jameson will even be the presenting associate of MLS All-Star Gameday Hospitality.
Michelob Ultra: As the official beer sponsor of MLS, Michelob ULTRA shall be offering followers with the chance to drink ice-cold Michelob ULTRA and Michelob ULTRA Zeros in a shaded, cool space with cobranded giveaways and an MLS Great. Additionally, two fortunate followers over the weekend shall be chosen to take part in Michelob ULTRA’s “Play You for an ULTRA” competitors on the Game on July 29th, with the chance to win free beer for a yr!
P&G: Procter & Gamble (P&G) and its manufacturers shall be on-site on the MLS All-Star Game and its related occasions, together with the MLS All-Star Soccer Celebration and MLS All-Star Skills Challenge. Febreze will carry a recent presence to MLS All-Star Soccer Celebration with a large-scale footprint impressed by a soccer boot room and full-size product giveaways, and P&G will even have a multi-brand footprint the place followers can interact with an interactive sport, get customized photographs, and obtain a number of product giveaways. Returning for his or her fifth yr, P&G is an official associate of the MLS All-Star Skills Challenge with P&G manufacturers having a presence in the course of the competitors together with Gillette on Crossbar, Dawn on Passing and Old Spice on Goalie Wars. Additionally, acquainted fan favourite Swaggy Spice (Old Spice) shall be in attendance to create pleasure with the gang.
POWERADE: In addition to product sampling POWERADE and soccer video games at Soccer Celebration, POWERADE is the presenting associate of the MLS All-Star Community Day offered by POWERADE on Tuesday, July twenty eighth from 8:30am – 12:30pm at Mecklenburg County Sportsplex. Rooted in POWERADE’s dedication to fueling the following era of athletes, the occasion will welcome native youth and neighborhood organizations for a day of soccer programming, wellness-focused actions, and extra! POWERADE was created in 1988 to make sure hardworking athletes have the hydration they should maintain placing within the work to boost their sport. The model re-launched in 2023 with a brand new visible identification, model objective and breakthrough formulation that features 50% extra electrolytes vs the main sports activities drink.
The Home Depot: Longtime MLS associate The Home Depot will carry its Backyard FC expertise to Soccer Celebration this yr, the place followers can check their abilities in a penalty kick problem, depart messages for MLS All-Stars via the Messages in a Bucket activation, and take house co-branded keepsakes. The Home Depot will even improve the fan expertise with stay drumline performances all through the weekend and particular meet-and-greet alternatives with MLS Great Clint Dempsey. The Home Depot’s Soccer Celebration programming continues Saturday night on July twenty fifth with the MLS Watch Party that includes the New York Red Bulls and Charlotte FC match. From 6:30–8:30 p.m., followers can catch the match alongside interactive programming, giveaways, and a energetic environment.
