UK company YMU has signed broadcaster, podcaster and entrepreneur Vogue Williams for administration.
This will see YMU in search of alternatives for Williams. working throughout TV, model partnerships, digital and industrial ventures.
The illustration will span YMU’s leisure and industrial divisions, with a cross-disciplinary staff working throughout verticals.
Williams is a presenter and podcaster, recognized for her podcast sequence My Therapist Ghosted Me, which she co-hosts with Irish comic Joanna McNally.
“Vogue is one of the most compelling talents in the market today,” stated Mary Bekhait, CEO of YMU Group and interim MD of YMU Entertainment. “She has built a rare multi-platform brand with authenticity, ambition and real audience connection at its core. We are delighted to welcome her to YMU and excited to help shape the next phase of her growth.”
“I’m delighted to begin my partnership with YMU,” stated Williams. “It’s a hugely exciting time for me, both professionally and personally, and I’m grateful to have their support as I take this next step in my career. I’m looking forward to what we can achieve together.”
YMU has leaned closely into expertise with digital chops over the previous 12 months, signing the likes of influencers Millie Mackintosh and GQ Jordan amongst others.
Earlier this week, YMU Entertainment promoted 5 brokers. That information adopted the exit of divisional MD Lucy Loveridge in January. Group chief exec Bekhait has since assumed management of the unit.
