ITV’s daytime schedule is present process a serious shake-up affecting each Lorraine and Loose Women with bosses citing price range cuts.
In the final episode of Loose Women on Friday 6 March, Kaye Adams confirmed the daytime staple could be off the air for a while.
It comes as part of a wider schedule shake-up which sees the long-running ITV present lower from operating year-round to a 30-week seasonal schedule. Episode lengths had been additionally lower in half from an hour to solely half-hour, that means the present has successfully misplaced over 70 per cent of its earlier yearly airtime.
Loose Women was initially faraway from air to make room within the daytime schedule for the 2026 Cheltenham Festival which ran from March 10 to 13 however will now stay on its scheduled break earlier than returning subsequent month.
The chat present Lorraine can be receiving the identical therapy, lowering to a 30-week seasonal schedule and episodes lower to half-hour. It can be now on its scheduled break and can return sooner or later in April. Neither present has been given a confirmed date for when they are going to be again on air.
ITV’s managing director Kevin Lygo mentioned in May 2025 that the cuts will “generate savings which will allow us to reinvest across the programme budget in other genres”.
Lygo mentioned in full: “Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust, as well as generating savings which will allow us to reinvest across the programme budget in other genres.”
He continued: “Daytime has been a core element of ITV’s schedule for over 40 years and these changes will set ITV up to continue to bring viewers award-winning news, views and discussion as we enter our eighth decade.”
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Speaking on what the changes will imply for many who work on Loose Women, Coleen Nolan advised The Mirror: “Loose Women isn’t ending, which I’m so thankful for, but it’s changing.
“It’s going to be very completely different within the respect of the scale of the crew, but it surely’s nonetheless operating. Which it ought to be – there isn’t one other present that celebrates and helps all girls of each measurement, age, no matter.
“But it’s heartbreaking to see some of my colleagues not knowing what they’re going to do. Many of them have young families and mortgages.”
Lorraine additionally addressed the changes in an announcement made on Instagram, saying: “I will be off for a good few weeks. Not because I am not well, but because of course the changes to the show.
“We now do 30 weeks a yr. So I received’t see you for a wee whereas, however I wish to thanks for sticking with me by means of all of the changes.
“I hope to see you when I am back on air. I never take it for granted and I really, really, really appreciate you tuning in. Thanks so so much.”
Due to Lorraine’s later begin time of 9:30am, from the beginning of this yr Good Morning Britain was extended by half-hour and now runs from 6am to 9:30am on daily basis, and when Lorraine just isn’t on air in any respect it runs till 10am.
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