The rights to Tina Turner‘s name, image, and likeness now belong to Pophouse Entertainment, according to The Associated Press. The company, which ABBA’s Björn Ulvaeus co-founded, additionally acquired a majority stake within the rights to Turner’s music catalog from BMG. Terms of the acquisition haven’t been revealed.
Jessica Koravos, Pophouse’s CEO, instructed the AP that it was focused on Turner, who died in 2023, “because she has such an incredible visual presence and such an incredible stage energy.” The firm, identified for digital avatars and immersive experiences, is exploring “projects that can portray that and try to re-create that to some degree,” Koravos stated.
Ultimately, Koravos stated, Pophouse needs to “consolidate [Turner’s] legacy.” She didn’t say whether or not or not the corporate was making a Turner avatar, however did tease an announcement of its plans to reach a while within the subsequent six months.
Turner’s property was “informed and participating in the conversations,” the manager stated, however not thought of a “counterparty” within the transaction.
“[BMG’s] responsibility, alongside Pophouse and the estate, is to ensure her work continues to resonate with audiences around the world, while remaining true to the strength, independence, and originality that defined her career,” Alistair Norbury, president of BMG U.Okay., Continental Europe and APAC, stated in a press release. The firm has retained an undisclosed proportion of Turner’s catalog.
Pophouse, which helped create the ABBA Voyage present in 2021, acquired Kiss’ catalog, model title, and IP for a deal value greater than $300 million in 2024. The band had beforehand debuted the corporate’s digital avatars for the band on the closing night time of its 2023 farewell tour; these avatars are anticipated to get their very own present in 2027. Cyndi Lauper additionally aligned with the corporate, which acquired a majority share of her music rights, in 2024. The firm additionally owns the bulk rights to Avicii’s music.
