After closing its doorways a month in the past, New Look has introduced it should open up once more at the town centre this summer season.
The new retailer would be the identical a part of the procuring centre – Midsummer Place – because the outdated one however can be smaller and very different.
It can be a ‘omni-hub’ for the model – a brand new idea house that focuses on mixing bodily procuring with digital searching shows providers to create a “seamless customer experience”
Such shops characteristic devoted service hubs for straightforward returns, click on & accumulate, digital areas and order-in-store capabilities.
New Look closed down dozens of shops in the UK after reporting a £77.2 million statutory loss earlier than tax in 2025, blaming the issues on hifting client habits in the direction of on-line procuring, rising in-store working prices and declining profitability.
Now the style retailed hopes to bounce again with omni hubs and the brand new 8,460 sq ft retailer will be considered one of its first.
Local consumers will profit from a devoted Customer Hub, making Click & Collect and returns simpler, in addition to entry to online-exclusive ranges. And members of New Look’s loyalty scheme, Club New Look, will get pleasure from a extra personalised procuring expertise, with unique presents and rewards out there each in-store and on-line, say bosses.
The retailer can even characteristic New Look’s newest collections throughout womenswear, equipment and footwear, in addition to the 915 teen vary, alongside “digital inspiration” and in-store shows to assist prospects uncover and store the vary.
Mark Matthews, Retail Director at New Look, mentioned: “We’re pleased to be opening our latest concept store in Milton Keynes and look forward to welcoming customers to Midsummer Place later this summer.”
He added: “This new space reflects how we are continuing to develop stores that support a more connected, omnichannel shopping experience. As we accelerate investment across our stores and digital capabilities, we are creating environments that better integrate our online and in-store offer for New Look customers.”
The omni retailer idea has been adopted by a number of vogue retailers and goals to create a sensible, quick, and personalised procuring expertise that can on-line gross sales whereas strengthening the bodily retail footprint.
