MGM RESORTS & BETMGM COMMIT OVER $1 MILLION TO RESPONSIBLE GAMING INITIATIVES DURING PROBLEM GAMBLING AWARENESS MONTH
Investment consists of $450,000 devoted for groundbreaking accountable gaming analysis
LAS VEGAS, Feb. 26, 2026 /PRNewswire/ — MGM Resorts International (NYSE: MGM) and BetMGM have introduced a $1 million expanded dedication to accountable gaming analysis, public consciousness, neighborhood partnerships, and worker engagement. This information comes as MGM Resorts and BetMGM be a part of the National Council on Problem Gambling (NCPG) in recognizing March as Problem Gambling Awareness Month (PGAM).
Initiatives embrace the next:
MGM Resorts & BetMGM Support Independent, Evidence-Based Research
MGM Resorts and BetMGM have collectively dedicated $450,000 to the International Center for Responsible Gaming (ICRG) to fund a brand new, groundbreaking analysis initiative analyzing sports activities wagering and its influence on participant habits. This contribution will help impartial, peer-reviewed analysis geared toward creating greatest practices and strengthening long-term {industry} sustainability.
“As sports betting continues to grow so must our understanding of its impact on our guests and customers,” mentioned Stephen Martino, Senior Vice President and Chief Compliance Officer, MGM Resorts. “Investing in high quality research allows us to be guided by valuable data and insights, which will ultimately help us support our patrons, communities and industry.”
Over three years, this analysis will look at elements which will affect sports activities betting behaviors, together with decision-making and threat patterns throughout completely different populations. The research can even discover traits and prevention efforts designed to strengthen industry-wide accountable gaming methods.
Rhea Loney, Chief Compliance Officer, BetMGM, mentioned, “Problem Gambling Awareness Month is an important reminder of our year-round responsibility to assist and empower our players. We prioritize player protection by investing in education, tools, collaboration, and meaningful support resources. Our commitment remains clear: to help every player make informed decisions and enjoy our products safely.”
Community & State Support Initiatives
In 2026, MGM Resorts and BetMGM will contribute over $850,000 to state and nationwide organizations centered on drawback playing prevention, therapy, and accountable gaming measures. As a Founding Member, MGM Resorts will proceed its sponsorship of the annual Nevada Council on Problem Gambling Conference and can function the group’s leaders in accountable gaming coaching classes for workers.
Expanding GameSense Engagement & Employee Certification
Throughout March and past, MGM Resorts and BetMGM will improve accountable gaming messaging throughout on line casino flooring, sportsbooks, and digital platforms by means of their shared GameSense program, developed and licensed by the British Columbia Lottery Corporation (BCLC).
This entails:
- Expanded nationwide GameSense Advisor coaching, now exceeding 2,000 licensed workforce members geared up to have interaction company in proactive conversations and help
- Increased accountable gaming visibility throughout each gaming and non-gaming resort areas, together with conference areas, arenas, theaters, in addition to MGM Rewards desks and the BetMGM app, with messages and QR codes reminding gamers to “take a time-out” and “set a budget”
- A Problem Gambling Awareness Month e-mail marketing campaign, that includes GameSense, despatched to all BetMGM clients
- An MGM Rewards visitor survey to measure consciousness and notion of accountable gaming initiatives and GameSense
- Participation within the Cambridge Health Alliance’s thirteenth annual Gambling Disorder Screening Day, supported by means of worker communications and coaching channels
Launch of New Responsible Gaming Campaign
This spring, MGM Resorts will introduce a brand new marketing campaign, Earn More. Play Smart. integrating MGM Rewards® with accountable play messaging. The marketing campaign will remind company that membership comes with accountability, not simply perks. BetMGM’s Mullet Over hockey-themed accountable gaming business that includes firm ambassador Connor McDavid will proceed to air throughout key sports activities broadcast throughout North America and also will be featured prominently throughout MGM Resorts properties.
Additional Commitments
- For the sixth consecutive 12 months, BetMGM is partnering with EPIC Global Solutions to supply all workers the chance to attend a lived expertise session, offering perception into the human influence of drawback playing.
- MGM Resorts and BetMGM will launch a social media and inner messaging marketing campaign that includes government thought management on accountable gaming
- MGM Resorts and BetMGM will proceed to offer all workers with complete and research-based accountable gaming coaching
- MGM Resorts and BetMGM proceed of their partnership with the American Gaming Association’s (AGA) Have A Game Plan. ® Bet Responsibly.™ public service marketing campaign and Play Smart from the Start initiative.
For extra info, comply with @mgmresorts and @BetMGM on X.
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500® world leisure firm with nationwide and worldwide places that includes best-in-class lodges and casinos, state-of-the-art conferences and convention areas, unbelievable reside and theatrical leisure experiences, and an in depth array of restaurant, nightlife and retail choices. MGM Resorts creates immersive, iconic experiences by means of its suite of Las Vegas-inspired manufacturers. The MGM Resorts portfolio encompasses 31 distinctive lodge and gaming locations globally, together with a number of the most recognizable resort manufacturers within the {industry}. The Company’s 50/50 enterprise, BetMGM, LLC, presents U.S. sports activities betting and on-line gaming by means of market-leading manufacturers, together with BetMGM and partypoker, and the Company’s subsidiary LeoVegas AB presents sports activities betting and on-line gaming by means of market-leading manufacturers in a number of jurisdictions all through Europe. The Company is at the moment pursuing focused enlargement in Asia by means of the built-in resort alternative in Japan. Through its “Focused on What Matters: Embracing Humanity and Protecting the Planet” philosophy, MGM Resorts commits to making a extra sustainable future, whereas striving to make a much bigger distinction within the lives of its workers, company, and within the communities the place it operates. The world workers of MGM Resorts are pleased with their firm for being acknowledged as one among FORTUNE® Magazine’s World’s Most Admired Companies®.
About BetMGM
BetMGM is a market-leading sports activities betting and gaming leisure firm, pioneering the web gaming {industry}. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has unique entry to all of MGM’s U.S. land-based and on-line sports activities betting, main match poker, and on-line gaming companies. Utilizing Entain’s U.S.-licensed, state-of-the-art know-how, BetMGM presents sports activities betting and on-line gaming through market-leading manufacturers together with BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For extra info, go to https://www.betmgm.com/.
About ICRG
The ICRG, based in 1996, continues to function the one funding supply for scientific analysis on playing dysfunction and accountable playing in the United States. Recently, it has turn into a worldwide chief within the area. For extra info, go to www.icrg.org.
About British Columbia Lottery Corporation
BCLC is a social goal firm based mostly in British Columbia, Canada that’s dedicated to delivering win-wins for the larger good whereas offering lottery, on line casino and sports activities playing leisure in a means that serves the most effective pursuits of its gamers, the province and society. Last 12 months, BCLC generated greater than $1.3 billion in web revenue to profit provincial and neighborhood applications, together with healthcare, training and charities throughout British Columbia, Canada.
Forward-Looking Statements
Statements on this launch that aren’t historic info are forward-looking statements, inside the that means of the Private Securities Litigation Reform Act of 1995, as amended, and contain dangers and/or uncertainties, together with these described in MGM Resorts’ public filings with the Securities and Exchange Commission. Forward-looking statements will be recognized by way of forward-looking terminology resembling “believes,” “expects,” “could,” “may,” “will,” “should,” “seeks,” “likely,” “intends,” “plans,” “pro forma,” “projects,” “estimates” or “anticipates” or the detrimental of those phrases and phrases or related phrases or phrases which are predictions of or point out future occasions or traits and that don’t relate solely to historic issues. MGM Resorts and BetMGM have based mostly forward-looking statements on administration’s present expectations and assumptions and never on historic info. Examples of those statements embrace, however will not be restricted to, MGM Resorts’ and BetMGM’s expectations concerning accountable gaming initiatives. These forward-looking statements contain quite a lot of dangers and uncertainties. Among the necessary elements that would trigger precise outcomes to vary materially from these indicated in such forward-looking statements embrace dangers associated to the consequences of financial situations and market situations within the markets through which MGM Resorts and BetMGM function and competitors with different vacation spot journey places all through the United States and the world, the design, timing and prices of enlargement initiatives, dangers regarding worldwide operations, permits, licenses, financings, approvals and different contingencies in reference to progress in new or current jurisdictions and extra dangers and uncertainties described in MGM Resorts’ Form 10-Ok, Form 10-Q and Form 8-Ok stories (together with all amendments to these stories). In offering forward-looking statements, neither MGM Resorts nor BetMGM is endeavor any responsibility or obligation to replace these statements publicly on account of new info, future occasions or in any other case, besides as required by regulation. If MGM Resorts or BetMGM replace a number of forward-looking statements, no inference needs to be drawn that it’s going to make extra updates with respect to these different forward-looking statements.
Media Contacts
Marc Jacobson
MGM Resorts
media@mgmresorts.com
Jennifer Arapoff
BetMGM
press@betmgm.com
SOURCE MGM Resorts International
