A spokesperson for As ever stated it was grateful for the partnership with Netflix in the course of the brand’s first 12 months, including: “We have experienced meaningful and rapid growth and As ever is now ready to stand on its own.”
Netflix stated in an announcement: “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As ever brand, and we are glad to have played a role in bringing that vision to life.
“As it was at all times meant, Meghan will proceed rising the brand and take it into its subsequent chapter independently.”
As ever, best known for its jam, sells products including rosé wine, teas, shortbread cookies and flower sprinkles.
The Duke and Duchess of Sussex signed a contract with Netflix in 2020 to produce TV and films for the streaming platform, believed to be worth about $100m (£75m).
Meghan’s lifestyle and cookery show – With Love, Meghan – ran for two series and a Christmas special but did not perform well with audiences.
Netflix figures showed that the first series was not in the streaming service’s top 300 most popular shows in the first half of 2025.
After the contract ended final summer season, it was replaced by a “first look deal” which provides Netflix first dibs on any new proposed exhibits from Meghan and the Duke of Sussex.
