AI video technology startup Luma has launched Innovative Dreams, a production firm in-built partnership with Wonder Project, a studio that produces spiritual and household pleasant movies and TV, in addition to a streaming service on Amazon Prime Video.
The tie-up’s first undertaking will probably be referred to as “The Old Stories: Moses,” starring British actor Ben Kingsley and set to launch this spring on Prime Video.
“Innovative Dreams is a production services company where seasoned filmmakers from director Jon Erwin’s team and Luma’s creative technologists work with great studios and filmmakers to help them realize ambitious ideas,” Luma mentioned Thursday in a social media post.
The firm envisages artistic groups collaborating in actual time with Luma Agents to make adjustments to units, props, and lighting, in addition to herald footage of human actors. Luma Agents are the corporate’s recently launched tools designed to deal with end-to-end artistic work throughout textual content, picture, video, and audio.
“This is a significant improvement over the current virtual production and performance capture processes where things come together only in post,” Luma’s publish mentioned. “This is the leverage of AI — not just faster or cheaper, but better than what came before.”
Luma isn’t the one startup to maneuver from tooling to production. AI startup Higgsfield final week launched an original series, beginning with a 10-minute sci-fi episode, and London-based artistic studio Wonder Studios is engaged on a documentary with Campfire Studios.
The launch comes the identical week that competitor Runway’s co-founder and co-CEO Cristóbal Valenzuela said movie studios ought to take the $100 million they spend on a single movie and as an alternative use AI to supply 50 movies with a purpose to enhance their probabilities of making a blockbuster.
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Luma founder and CEO Amit Jain has made an analogous case, telling TechCrunch that Hollywood’s hovering production prices have made filmmaking more and more constrained. Generative AI, he argues, may make filmmaking quicker, cheaper, and extra environment friendly with out sacrificing high quality.
That considering underpins Luma’s new partnership with Wonder Project.
Wonder Project, launched in 2023, is run by director Jon Erwin and former Netflix government Kelly Hoogstraten with the aim of serving the religion and values viewers globally. Their first undertaking, “House of David,” a Biblical drama sequence concerning the lifetime of King David, was launched on Amazon Prime Video in 2025.
Innovative Dreams won’t focus solely on spiritual and faith-based content material, although. The firms say they’re obtainable for initiatives throughout genres and with different studios.
In a video selling the partnership, Erwin mentioned Innovative Dreams will use a brand new “real-time hybrid filmmaking” course of that mixes efficiency seize (as in “Avatar”) and digital production (as in “The Mandalorian”), finished dwell and extra cheaply utilizing Luma’s instruments.
Performance seize is a way the place actors carry out in a green-screen atmosphere carrying fits and facial markers so their actions and expressions might be digitally captured and changed into animated characters. Virtual production includes actors acting on set, typically in entrance of large LED screens as an alternative of a inexperienced display whereas real-time game-engine graphics create the atmosphere round them, mixing the bodily and digital worlds in the course of the shoot.
Luma’s instruments, Erwin mentioned, enable them to movie a human actor anyplace after which transport that to a photorealistic scene, or go even additional by producing a brand new face so it seems to be like a totally completely different particular person however nonetheless maps onto the actor’s actions and facial expressions.
This article has been up to date to make clear Wonder Project’s choices and Innovative Dreams’s growth of content material past the faith-based programming that’s Wonder’s bread and butter.
