“The game is evolving and so are we,” wrote Daggers chairman Anwar Uddin on social media after the information was introduced.
“Looking forward to writing the next chapter of our history together.”
For golf equipment like Dagenham, enjoying within the National League South after reaching as excessive as League One within the 2010-11 season, the enchantment of celeb funding is the highly effective mixture of monumental wealth and recognition.
“The celebrities have the ability to move things into a totally new space, particularly in terms of making things go viral online,” explains Dan Plumley, principal lecturer in sport finance at Sheffield Hallam University.
“In our age of digital content, influencers’ platforms are where kids are nowadays and they’re following individuals as much as teams and brands.
“There will probably be individuals within the celeb, significantly the youthful technology, who will start taking an curiosity in a membership they may have by no means even heard of earlier than.
“For the club it’s about how they leverage that, including maybe doing some things for publicity that might not always be popular with everyone.”
Trends in football possession typically transfer in cycles, as has been the case with influxes of funding from sovereign states and American holding corporations. And now it is celebrities coming in a fast flurry.
For golf equipment on the lookout for funding now, the potential benefit of turning into an early adopter of the celeb mannequin will not be being left behind.
“We see a ripple effect where one person does it and then others follow,” Plumley says. “That does have the potential to expand further but there are only so many people with the money, will and reach to do this.”
