“Money does not make you respectable,” Cardi B says, reflecting on launching her haircare model Grow-Good Beauty.
This 12 months, Cardi B is proving that the B in her identify stands for “business.” Between her album rollout and a world tour, the “Bodak Yellow” star has discovered time to launch an already sold-out haircare model, “Grow-Good.”
Recently, Cardi B sat down with businesswoman Emma Grede to open up about her business-savvy mindset, which has not solely helped her develop her model as an artist but additionally enter extremely saturated markets like haircare and alcohol.
“I like that people just probably think that I’m dumb or an airhead or stuff like that. I don’t know. Is it because of my accent? But it’s like the best thing ever. It’s a superpower,” Cardi B advised Grede. “When I want to learn something, I study it all night, all day. When I want it, I have to have it. And I will learn it. I’ll study it. I study who’s great at it. And I just think that I think this is why I’m so successful.”
She continued, “I don’t know if it was like the divorce or I don’t know if something just woke me up. And I feel like I’m definitely a new person […] Like a lot of artists or like celebrities that have really big major businesses that are successful, they didn’t build their brand in their second or third year of being big celebrities. They build their brand when they’re 7 to 10 years in the business. And I feel like right now is the perfect time.”
In February, because the “Am I The Drama?” rapper introduced plans to launch Grow Good Beauty, a haircare model impressed by the old-school hair cures followers have seen her use on her pure hair for years. Her line joins a rising assortment of superstar haircare traces, together with Tracee Ellis Ross’ Pattern Beauty, Beyoncé’s Cécred, Rihanna’s Fenty Hair, Taraji P. Henson’s TPH by Taraji, and extra. However, Cardi B says she’s not involved about competitors within the haircare aisle.
“It is not even about competition. It’s about what’s gonna have your hair growing,” she shared. “Like I’ve used Cécred, and it’s very f—g good. And that’s what I want. And I’m saying it with confidence, so I want people to be like, ‘Yo, her shit is really f—g good.’ We are not just trying to sell f—g hair products. I want people to be online talking about [these products] are life changing!”
From posting recipes on her Instagram tales to now launching Grow-Good, Cardi B revealed that her hustle isn’t motivated by cash.
“Money is gonna always be important, but money does not make you respectable,” she defined. “Like, there’s a lot of people that got money, and it’s like, I still don’t respect you. I feel like you’re lame. I feel like at this point I touch money so much, and of course, like who don’t wanna be super rich, who don’t wanna be able to afford everything? But it’s just like, it’s that respect, that congrats that you get like randomly at the airport, at the store, at the, like that congrats means everything. So many people got money, but so many people don’t got that respect.”
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