Hearts have elevated the worth of season tickets for the 2026-27 season by 7%, citing rising prices, matchday occasions and “significant investment” within the stadium.
The increase works out as an extra £20 for the most cost effective grownup ticket and £40 for the costliest possibility.
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The Tynecastle membership are at the moment prime of the Scottish Premiership and on target for his or her first prime flight title for the reason that 1950-60 season. They could be the primary non-Old Firm group to carry the trophy since Aberdeen 41 years in the past.
Explaining the worth rise, Hearts mentioned: “Significant investment in the stadium has been made in recent times, along with special matchday events.
“These outlays, together with the ever-rising prices related to staging soccer matches, signifies that a slight increase in season ticket prices for 2026-27 is critical.
“Rest assured, this increase will not only allow us to continue to put on memorable matchdays, but, crucially, income from season tickets means continued investment in the playing squad, and strengthening the first team gives everyone the best chance of making even more unforgettable memories in Gorgie.”
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The membership added that since subsequent time period can be solely the second time in seven years season-ticket prices have risen above pre-Covid ranges, they hope it’s “viewed as a fair rate of increase”.
Season-ticket holders have from 2 April till 22 May to resume.
And whereas season-ticket holders can be given precedence entry to purchase European and cup tickets, Hearts say they “cannot guarantee the availability of your specific seat due to the potential for changes to both stadium configuration and away fan allocation”.
