Presenters from three of Global’s nationwide stations have taken half in a Formula 1 themed problem at Silverstone as a part of a brand new marketing campaign with Sky Sports.
The undertaking brings collectively groups from Heart, Capital and Radio X in a go-kart race filmed on the circuit, forming the primary marketing campaign to function a number of Global radio brands competing towards one another in the identical promotion.
Heart’s Mark Wright and Pandora Christie, Capital’s Siân Welby and Kem Cetinay, and Radio X presenters Chris Moyles and Polly James every accomplished laps on a specifically designed monitor, aiming to set the quickest time and attain the highest of a marketing campaign leaderboard.
The week-long sequence premiered on Global Player earlier than showing throughout the stations’ TikTok and Instagram accounts. Sky Sports F1 pundit Martin Brundle offered the problem with commentary assist from David Croft.
On-air mentions and dwell reads throughout the three stations directed listeners to observe the episodes on Global Player, with highlights and interviews from the monitor used throughout the networks.
The collaboration additionally included a contest giving listeners the prospect to win an at-home viewing bundle that includes a tv, sound system and a twelve month NOW Sports membership.
Mike Gordon, Global’s Chief Commercial Officer, mentioned: “Bringing our radio brands together for the first time in a head-to-head competition and shared campaign of this scale is very special and marks the start of a brilliant partnership.”
Global says the exercise marks the beginning of wider work with Sky Sports round main Formula 1 races in the course of the season.
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