Smooth bourbon meets ripe blackberry taste in a contemporary new nationwide launch
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LOUISVILLE, Ky. (March 12, 2026) — Evan Williams®, the #1 American-owned Kentucky Straight Bourbon Whiskey, is bringing the flavour with the launch of Evan Williams Blackberry, a daring new taste extension becoming a member of the model’s award-winning lineup of flavored whiskeys. Arriving in shops throughout the U.S. starting in March, Evan Williams Blackberry delivers a contemporary choose for customers trying to take pleasure in bourbon in new and flavorful methods.
Combining Evan Williams Kentucky Straight Bourbon with ripe blackberry taste, Evan Williams Blackberry affords a daring but balanced style that’s easy, approachable, and versatile. Bottled at 65 proof (32.5% Alc./Vol.), the brand new expression layers juicy fruit notes with delicate caramel and a rounded bourbon end making it simple to take pleasure in nonetheless the second requires it.
“When you need a fresh pick, Evan Williams Blackberry delivers,” mentioned Max Stefka, AVP Global Whiskey Brands at Evan Williams. “This new flavor builds on the momentum of our award-winning flavors lineup, combining the quality and consistency Evan Williams is known for with a vibrant blackberry profile that’s perfect for sipping, simple mixing with lemonade or soda, and sharing with friends.”
Designed for versatility, Evan Williams Blackberry is simple to take pleasure in irrespective of the event. Whether served as a calming shot, poured over ice, or combined into easy two-ingredient cocktails, the sleek bourbon and ripe blackberry taste make it easy to raise on a regular basis moments. The expression pairs seamlessly with traditional mixers like iced tea, cream soda or spiced sodas, and even shines in playful serves impressed by nostalgic mixtures—like a blackberry twist on a PB&J shot. A standout serve is the refreshing Blackberry Lemonade, which highlights the whiskey’s fruit-forward character with a crisp, easy-drinking twist and trace of bubbles. From yard gatherings to tailgates, Evan Williams Blackberry delivers daring taste with simple preparation, making it a go-to for informal get-togethers and celebratory events alike
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Evan Williams Blackberry Lemonade
2 oz. Evan Williams Blackberry
Lemonade
Soda Water (Optional)
Pour Evan Williams Blackberry over ice, fill with lemonade, and high with soda water.
The launch of Evan Williams Blackberry marks one other step within the continued development of the model’s award-winning flavors lineup, broadening the methods customers can take pleasure in Evan Williams in each informal and celebratory moments. Those trying to expertise Evan Williams Blackberry can discover it accessible nationwide, starting in March at a urged retail value of $14.99 for a 750ml bottle.
ABOUT EVAN WILLIAMS: Evan Williams is among the many leaders within the American Whiskey section because the #1 American-owned Bourbon and the world’s second largest-selling Bourbon. In 1783, the model’s namesake opened Kentucky’s First Distillery on the banks of the Ohio River. Many years and barrels later, Evan Williams Bourbon remains to be produced the best method, utilizing the identical time-honored strategies. Since 2015, Evan Williams has proudly supported Veteran-focused organizations nationwide, contributing greater than $750,000 to initiatives that honor and empower those that have served our nation. In 2024, the model debuted ‘Evan Williams Bourbon Nation’ to have a good time faculty athletics by way of a partnership with Learfield, making Kentucky’s 1st Distiller Game Day’s #1 Pour. The multi-year deal at present contains powerhouse universities throughout the nation. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com) celebrates the legacy of Evan Williams by way of an immersive customer’s middle expertise that brings to life the historical past and custom of Kentucky’s native spirit as an official cease on the Kentucky Bourbon Trail. Learn extra at www.EvanWilliams.com.
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MEDIA CONTACT:
Kaitlynn West
Heaven Hill Distillery
(502) 413-0230
[email protected]
