The “Recipe Remix” expertise, an immersive six-day occasion from Nespresso, will run from April 14 to 19 and supply a playful exploration of daring espresso flavours, free drinks, and the possibility to win branded prizes.
The pop-up coincides with the launch of Nespresso’s new Vertuo World marketing campaign, fronted by world model ambassador Dua Lipa, and centres on inventive espresso rituals and flavour experimentation.
Jeannie Wood, advertising director at Nespresso UK & Ireland, stated: “We are so excited to be launching The Recipe Remix, inviting shoppers to discover espresso in a disruptive and enjoyable approach.
“Inspired by our new world model ambassador, Dua Lipa, and her adventurous method to style, we needed to create an immersive expertise that invitations you to step outdoors your on a regular basis and uncover one thing completely new, and scrumptious.
“Whether it’s surprising, nostalgic or unexpected, The Recipe Remix unlocks new worlds of exploration for consumers.”
The Covent Garden Piazza will function interactive moments, picture alternatives, and a menu of unconventional espresso drinks—most notably, a Pickled Coffee Cola.
The drink combines a Nespresso Double Espresso Chiaro Vertuo pod brewed over ice with weight loss program cola and pickle brine, tapping right into a social media pattern that has intrigued tens of millions globally.
Visitors may also win Nespresso equipment by means of the pop-up’s gamified “Press to Explore” station, with prizes together with Aeroccino milk frothers, journey mugs, and even Vertuo espresso machines.
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Elsewhere in Covent Garden, the Nespresso Boutique will serve the Salted Affogoilto—a wealthy affogato made with vanilla gelato and a Nespresso Altissio Vertuo pod, topped with flaky sea salt and a drizzle of olive oil.
The experimental theme shouldn’t be limited to London.
Nespresso will roll out its quirky recipes nationwide at boutiques throughout the UK, altering each fortnight throughout free tasting periods from 2pm to 4pm.
The schedule contains:
April 16 to May 3 – Pickled Coffee Cola. May 4 to 17 – The ‘Love It or Hate It’ Latte (that includes Marmite and avocado foam). May 18 to 31 – Pineapple & Tajin Coffarita. June 1 to 14 – Rhubarb and Custard Crumbleccino. The “Pickled Coffee Cola” follows the viral web pattern of mixing cola and pickle brine, whereas the “Love It or Hate It” Latte pairs a Nespresso Melozio Vertuo pod with Marmite, avocado foam, and a slice of buttered sourdough toast.
The “Pineapple & Tajin Coffarita” is a tropical, spicy combine made with a Nespresso Colombia Vertuo pod, impressed by South American flavours.
The “Rhubarb and Custard Crumbleccino” makes use of a Nespresso Sweet Vanilla Vertuo pod, custard, and a rhubarb-beetroot foam for a nostalgic dessert-in-a-cup expertise.
All recipes will showcase Nespresso’s newest machine, the Vertuo Up, which is now obtainable for £179.
The machine encompasses a three-second heat-up time, sensible app connectivity, and a Coffee Creations mode for extra customised brewing.
Recent analysis by Nespresso reveals that espresso is changing into a private and artistic ritual for a lot of, moderately than only a caffeine repair.
Nearly half (47 per cent) of Brits now view their each day espresso as an opportunity to get inventive, whereas 68 per cent have experimented with new flavours in the previous 12 months.
Londoners paved the way in espresso experimentation, making the Recipe Remix pop-up particularly related for the capital.
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The occasion will run on the next dates and occasions:
Tuesday, April 14 – 12pm to 6pm. Wednesday, April 15 to Sunday, April 19 – 11am to 6pm. For these unable to attend in particular person, the espresso recipes might be obtainable at chosen Nespresso boutiques nationwide, with a brand new recipe featured each two weeks in the course of the each day 2pm to 4pm tastings.
Dua Lipa, who’s fronting the brand new Vertuo World marketing campaign, stated: “I really feel like I’ve grown up with Nespresso.
“There’s all the time been a Nespresso machine close by – at dwelling with my household, on set, or in a lodge room – so teaming up with them was a very easy choice.
“I simply love how they’re all the time exploring new flavours and discovering methods to evolve as a model.
“Working together has already been loads of fun, and it’s just the beginning.”
The pop-up guarantees a enjoyable, interactive expertise for anybody eager to reimagine their each day espresso and check out one thing fully sudden.
With London on the forefront of flavour experimentation, Nespresso’s newest marketing campaign reveals simply how inventive the espresso ritual can develop into—one cup at a time.
