Dakota Johnson’s new Calvin Klein campaign photographs and interview particulars have been launched Monday at 9: 10 a. m. ET, placing the actor on the heart of the model’s newest underwear-and-denim push. The timing issues as a result of the rollout arrived as a full package deal—new pictures plus recent feedback from Dakota Johnson about consolation, denim habits, and feeling good in her physique.
The campaign presents Dakota Johnson in a home setting in Topanga, California, photographed by Gordon von Steiner, with scenes that emphasize a laid-back, at-home tone. In one set of photographs, she lounges on a pool float carrying a black Ultralight bra and Ultralight underwear; in others, she wears denims styled with uncovered underwear, together with a black thong paired with dishevelled, ripped denim.
Dakota Johnson’s Calvin Klein campaign photographs highlight underwear, denim, and at-home styling
The new artistic leans into minimal styling and acquainted home areas, exhibiting Dakota Johnson “lounging around the house in various states of undress” as a part of the denim and underwear idea. The pictures embody seems constructed round denims—typically solely denims—alongside underwear decisions that vary from boy shorts to thong kinds.
In the pool sequence, the black Ultralight bra is described as designed to “lift and shape, ” and the accompanying photographs embody Ultralight underwear. Another look options dishevelled, ripped denims worn with an uncovered black thong and no different seen prime, reinforcing the campaign’s underwear-meets-denim framing.
Alongside the visuals, Dakota Johnson describes the tone of the shoot as relaxed, recalling that it was “very chill, ” with music, jokes, and “me walking around naked essentially, ” because the crew tried to keep away from making the second really feel overly severe.
Calvin Klein rollout activates timing: new pictures paired with recent remarks
What made the campaign really feel like a breaking trend second wasn’t simply the imagery—it was the simultaneous launch of Dakota Johnson’s feedback explaining how the partnership suits her present mindset. She mentioned working with Calvin Klein “at this moment” felt “very symbiotic” with the place she is in her life, including that she feels “calm and centered, ” spends “a lot of time at home, ” and feels “very comfortable” in her physique.
That framing matches the artistic path: lounging, mild denim, underwear as on a regular basis put on, and a way of ease moderately than efficiency. Dakota Johnson additionally tied the attraction of clothes to the way it adjustments “energy and physicality, ” arguing that the “sexiest clothing items” are those that make you “feel good in your body, ” whether or not that’s an enormous T-shirt or lingerie.
On denim, she pointed to 2 completely different jean approaches mirrored within the shoot: a baggier fashion she likes as a result of it “just makes an outfit, ” and a higher-waisted, tighter fashion she’ll select relying on how she feels. She additionally described how she wears sure denims by folding the waistband over to keep away from carrying a belt and to vary the match.
Topanga, California setting and denim habits outline the campaign’s particular vibe
The pictures passed off in a home in Topanga, California, reinforcing the “California cool” angle emphasised by the campaign’s tone and styling. Dakota Johnson described being at residence as an actual choice, calling an evening in her “favorite activity” and saying she’s usually in her underwear at residence studying or watching films.
Her feedback additionally sketch out a sensible method to the items proven within the photographs. She mentioned she likes Calvin Klein boy shorts as a result of she sleeps in them and can “bop around the house” within the morning, and she mentioned she usually takes off her pants when she will get residence, particularly on sizzling days.
At the opposite finish of the spectrum, she mentioned she additionally wears very minimal underwear, describing it as “dental floss underwear, ” and instructed that feeling like there’s “nothing there” may be the purpose. On garment care, she rejected the concept of freezing denims moderately than washing them, saying she washes her denims continuously and makes use of the dryer as properly.
The campaign’s present-tense pitch is constructed round that blend: denim as an on a regular basis uniform, underwear as each consolation and styling instrument, and a shoot designed to appear like actual downtime. More campaign imagery and associated promotional materials is predicted as the discharge continues Monday afternoon at 2: 00 p. m. ET; if extra seems are issued, the main target is more likely to keep on the identical underwear-and-denim mixtures proven within the preliminary rollout.
