BYD lately reported a 185% year-over-year gross sales enhance for the European marketplace for the month of February. The firm is not able to decelerate with its push in Europe and its bringing alongside a widely known actor to assist enhance its effort.
With a objective of increasing its gross sales exterior of its house base of China, Europe has grow to be a serious focus for BYD.
The firm introduced Thursday that it’s launching a brand new promoting marketing campaign for its DENZA technology-oriented premium model with actor Daniel Craig, finest identified for taking part in James Bond on the large display throughout 5 movies from 2006 to 2021.
Don’t Miss:
Craig will promote a number of of the DENZA autos launched this yr via advertising supplies and TV commercials, in line with the corporate. The first European mannequin launch underneath the DENZA title comes with the Z9GT flagship mannequin for Europe on April 8.
“Daniel Craig represents a powerful combination of strength, sophistication and authenticity,” BYD Executive VP Stella Li stated. “Those qualities resonate deeply with what DENZA stands for.”
Li said BYD plans to bring DENZA to Europe, Latin America, the Middle East and Africa.
DENZA was founded in 2010 as a partnership between BYD and Daimler.
The DENZA Z9GT is said to be the “world’s longest-range pure EV” and supports five-minute ultra-fast charging, according to a report from Electrek.
BYD passed Tesla for the electric vehicle crown in 2025 and passed Ford for overall global sales in 2025 to rank sixth globally.
The company has a goal of selling 1.3 million vehicles outside of China in 2026.
See Also: This Startup Thinks It Can Reinvent the Wheel — Literally
BYD’s key EV rival, Tesla, has been notorious for not using celebrity endorsements for products or advertising, instead relying on word-of-mouth and strong reviews.
While Tesla doesn’t use celebrities to endorse its products, the company has attracted many celebrities to buy and use its products, including the Cybertruck, and promote the brand for free.
Other traditional automakers have been using celebrities to promote products for years.
EV company Lucid Group is utilizing celebrities for endorsements and advertising of the company’s vehicles. The company has worked with actor Timothee Chalamet and NBA players Jalen Brunson and Josh Hart.
BYD’s partnership is not directly with James Bond or the movie franchise, but utilizes the most recent James Bond actor who appeared in the title role for 15 years. On screen, Bond has been famous for driving premium vehicles like those from Aston Martin.
With Craig now being featured in ads for BYD’s premium brand, consumers could quickly associate the DENZA brand with premium and quality, similar to models that 007 himself would drive.
Read Next:
Photo: Piotr Zajac via Shutterstock
UNLOCKED: 5 NEW TRADES EVERY WEEK. Click now to get top trade ideas daily, plus limitless entry to cutting-edge instruments and techniques to realize an edge within the markets.
Get the latest stock analysis from Benzinga:
This article Tesla Beware: BYD Just Played The James Bond Card In Europe initially appeared on Benzinga.com
