A Bethlehem funeral director was not too long ago featured on a Times Square billboard as a part of a nationwide marketing campaign recognizing the work of funeral professionals.
Justin Keiper, funeral director with Cantelmi Funeral Homes, appeared in Chptr’s “The First Call” marketing campaign, which highlights the function funeral administrators play in supporting households throughout instances of loss. The marketing campaign was displayed in Times Square, bringing nationwide visibility to a career that usually works behind the scenes.
The initiative focuses on funeral administrators because the “first call” households make after the dying of a beloved one, emphasizing their accountability, compassion, and presence throughout life’s most tough moments.
“For me, it wasn’t about seeing my photo in Times Square,” Keiper stated. “It was about what the message represented. Even for a moment, an entire profession was seen in a way it rarely is.”
Cantelmi Funeral Homes serves households all through the Lehigh Valley and has lengthy been dedicated to offering personalised, compassionate care. Keiper stated being included in the marketing campaign was each a private honor and a significant option to characterize the career and the local people.
The marketing campaign was created by Chptr in partnership with the National Funeral Directors Association and Tribute Technology to acknowledge funeral professionals nationwide.
Information supplied to TVL by:
Cantelmi Long Funeral Home
https://www.cantelmifuneralhome.com/
