Amazon Canada has launched ‘Say Yes. It’s on Prime’, a marketing campaign by Akcelo designed to dramatise the second simply earlier than somebody takes an opportunity, and every thing that might comply with after they do.
Bringing the thought to life, Amazon has enlisted Canadian soccer captain Alphonso Davies, tapping into his rising international profile forward of the FIFA World Cup and his standing as one of the nation’s most recognisable sporting figures. The hero movie follows Alphonso off the pitch as he varieties an surprising bond with a bulldog named Sprinkles, exploring a series of imagined outcomes that spiral from a single impulse purchase on Prime.
Mike Cornwell, head of Amazon associates and creators – Canada, mentioned, “Alphonso is one of the most exciting, recognisable and — importantly — one of the fastest athletes in Canada right now, which makes him a perfect partner for Prime. Our Prime Ambassador program is all about highlighting Prime’s Speed and Performance by showing up in culture and connecting with Canadians through the moments and talent they care about most.”
The marketing campaign builds on Amazon Canada’s Prime Ambassador program, first launched in 2025 with Davies and tennis star Leylah Fernandez, and just lately expanded to incorporate NHL MVP Nathan MacKinnon. The platform has grow to be a key pillar for connecting Prime with Speed, enabling the model to ship well timed, culturally related work tied to main sporting moments and nationwide pleasure.
Aden Hepburn, CEO, Akcelo, mentioned, “Our collaboration with Amazon continues to elevate with this latest campaign showing how the program can keep growing in ways that feel genuinely connected to culture. Building on the Prime Ambassador program, the work cleverly taps into the split-second moment when your mind races with everything that could happen next.”
The built-in marketing campaign rolls out throughout movie, social and digital whereas being dwell throughout Amazon channels in addition to Davies’ owned platforms, connecting with audiences throughout Canada throughout a significant second for the game.
