The Beauty Brand Unveils the Newest Face of the “Make Them Look” Campaign, Continuing Commitment to Self-Expression and Deepening its Investment in Elevating Female Athletes
LOS ANGELES, March 11, 2026 /PRNewswire/ — NYX Professional Makeup proclaims partnership with Lauren Betts, the faculty basketball standout who earned each Conference Player of the Year and Defensive Player of the Year honors. As one of many first magnificence manufacturers to develop strategic partnerships in girls’s sports activities, NYX Professional Makeup has made supporting feminine athletes a defining a part of its model id — and Betts is a pure subsequent chapter.
In her first-ever magnificence deal she is the latest face of the model’s “Make Them Look” marketing campaign, a program that actively celebrates and empowers girls in sports activities. The partnership reinforces NYX Professional Makeup’s ongoing dedication to supporting rising expertise wherever they play — on the courtroom, on the sphere, or on the stage.
“I’m honored to be part of this campaign,” stated Lauren Betts. “I’ve learned that strength and beauty aren’t separate – they exist together. Basketball is where I compete and push my limits, but beauty is another way I express who I am off the court. I hope seeing someone like me represented in the beauty space inspires other girls to embrace everything that makes them different.”
Lauren Betts is a trailblazing athlete pushing the boundaries of confidence and power. As NYX Professional Makeup continues its mission of elevating, celebrating, and redefining how feminine athletes are represented in magnificence, Betts is a pure selection as associate. Her record-breaking efficiency, work ethic, vitality and dedication to empowering girls in sports activities align completely with NYX Professional Makeup’s model values.
“As we head into another year of Make Them look, we are proud to continue supporting athletes who are changing the culture of sport. Lauren is incredible on the court, but what really stands out is how she shows up as herself – confident, authentic and very in the moment,” stated Diana Valdez, VP, Brand and Consumer Experience of NYX Professional Makeup. “And, that’s exactly the kind of energy we love to celebrate at NYX Professional Makeup.”
In Betts’ Lauren’s marketing campaign with NYX Professional Makeup, followers and shoppers alike can count on to see the basketball star featured in a wide range of content material throughout the model’s social and digital platforms. Additionally, NYX Professional Makeup and Betts will invite their communities of followers, athletes, and college students to take part in a pleasant, community-focused recreation centered on connection and mentorship. Selected contributors will obtain on-court teaching {and professional} steering whereas discovering Lauren’s favourite necessities, together with The Brow Glue Crazy Lift, Butter Gloss, and Epic Inky Stix.
