American golf model Good Good has sacked two senior executives following backlash over an advert which confirmed a woman being pushed to the bottom after reaching for a membership.
The firm, whose YouTube channel has 2.1m subscribers, mentioned it had parted methods with chief govt Matt Kendrick and president Joe Flannery following the discharge final month of the advert created for golf membership producer Callaway.
Good Good vice-president of brand name and advertising and marketing Jeffrey Lefkovits was sacked earlier this week.
Head of finance and operations at Good Good, Alex Puchala, mentioned the dismissals on Wednesday have been a “difficult day for the entire Good Good family”.
Nahid Giga, a board member and investor in Good Good, has been put in as interim CEO.
The video drew widespread criticism and was accused of constructing mild of violence in opposition to ladies.
Good Good and Callaway removed the advert and issued apologies.
Callaway ended its partnership with Good Good and mentioned it was donating $1m (£736,000) to organisations working to stop violence in opposition to ladies and help victims.
Good Good, whom Callaway has labored with since 2023, has stepped away from its sponsorship of a PGA Tour occasion in Austin, Texas, in November.
Good Good merchandise have additionally been pulled from the cabinets of a number of retailers.
The advert confirmed Good Good co-founder Garrett Clark speeding over to Alexis Miestowski – knowledgeable golfer and common content material creator for Good Good – and pushing her to the bottom earlier than shouting: “Do not touch my new driver.”
The model, which has develop into one of many largest content material creators in golf, launched its YouTube channel 2020. Regular clips embody women and men competing in varied golf challenges.
Good Good additionally creates made-for-TV exhibits in addition to adverts for golf clothes and different merchandise.
Puchala mentioned Good Good was “concouraged by the continued support” of its followers and mentioned it’s “focused on moving forward and building the next chapter of the company”.