Ski Sunday, the BBC’s winter sports activities programme, is to end after nearly 50 years.
First broadcast in 1978, it featured the most effective of winter sports activities motion, with Ed Leigh and Chemmy Alcott its most up-to-date presenting crew.
“Changing audience behaviours and the tough financial decisions needed to meet savings requirements mean BBC Sport must continually review how it delivers value for licence fee payers and serves audiences across all platforms. This decision forms part of that process,” stated a BBC Sport assertion.
Philip Bernie, head of BBC Sport occasions, stated Ski Sunday “has been a truly iconic programme”.
He added: “Generations of viewers have enjoyed its coverage of the best in winter sports.
“We are enormously happy with the position it has performed in bringing these moments to audiences throughout the UK, and intensely grateful to the good individuals who have delivered them, not least the present excellent crew.
“These decisions are never easy, but as audience viewing habits evolve and we work to deliver value for licence fee payers, we have to make tough choices.
“We stay dedicated to bringing audiences the perfect of winter sport, above all on the Winter Olympics, throughout BBC Sport’s platforms.”