SOMBR added to the lineup!
The BRIT Awards 2026 with Mastercard at this time reveals that certainly one of music’s most talked about new artists, SOMBR, will carry out at this 12 months’s present. He joins an unimaginable line-up of lately introduced artists Harry Styles, Olivia Dean, EJAE, Audrey Nuna and REI AMI, the singing voices of HUNTR/X, Wolf Alice, Alex Warren, Mark Ronson and ROSALÍA.
SOMBR (aka Shane Boose) has been referred to as Gen Z’s rockstar inheritor obvious and his debut BRIT nominations – for International Artist of the Year and International Song of the Year for his hit single “Undressed” – come scorching on the heels of a large 2025 for the New York City musician. In 2025, his smash single “back to friends” hit #1 on Spotify’s Global and US charts, cracked the Billboard Hot 100 Top 10 (#7) and was the #1 Pop music in America. His speedy rise led to promote out headline excursions in the US, UK, Europe, Australia and New Zealand and noticed appearances from shock visitors like Sam Smith and Laufey. SOMBR entered 2026 with a Best New Artist Grammy nod following his “Best Alternative” win at the MTV VMAs, the place he additionally carried out. His Gold-certified debut album, I Barely Know Her, was co-produced by the legendary Tony Berg (Phoebe Bridgers, The Replacements) and acquired rave opinions, with three of the singles charting concurrently on the Official UK Album Chart and Billboard Hot 100.
SOMBR stated: “I’m so honoured to be performing at the iconic BRIT Awards. I am so thankful to everyone who has supported me this past year. I love the UK and all the British people, it’s my second home!”
Debuting at its new Manchester residence, the Co-op Live, on Saturday twenty eighth February The BRIT Awards shall be broadcast dwell completely on ITV and ITVX. Award-winning comic and author Jack Whitehall returns to host the present, and the winners of every class will every take residence the iconic BRITs trophy, this 12 months conceptualised and designed by internationally acclaimed and Manchester-born designer Matthew Williamson, impressed by his roots to the metropolis.
This 12 months, in one other first spearheaded by Sony Music on behalf of the UK music business, The BRIT Awards will attain a worldwide viewers via an revolutionary multi-platform rollout with ITV and YouTube, as they be part of for a worldwide partnership. For the first time ever, UK viewers can watch the present on ITV’s YouTube channel, in addition to on ITV1 and ITVX. For the thirteenth 12 months working, worldwide viewers can tune in by way of The BRITs’ YouTube channel.
On the evening, followers can select their entrance row seat to all the motion from the UK’s largest evening in music, whether or not they need the status of the dwell linear premiere or the digital power of a worldwide simulcast. From 8.15pm on Saturday twenty eighth February, viewers can tune in dwell by way of ITV1 and ITVX; or from 8.45pm as the world digital simulcast begins on ITV’s YouTube channel (for UK viewers) and The BRITs’ YouTube channel (for worldwide viewers).
‘The Ultimate BRITs Collection’ is out there now completely on ITVX. This hub of specifically curated movies will function a choice of the most iconic moments from BRITs historical past – together with show-stopping performances from the likes of Harry Styles, RAYE, JADE, Taylor Swift, Sabrina Carpenter, Sam Fender, Lola Young, Lady Gaga and Lily Allen, a glance again at BRITs Icons, and a few distinctive collaborations together with Ed Sheeran & Stormzy, Calvin Harris & Dua Lipa, Kylie & Justin Timberlake and lots of extra.
On the large evening itself, movies that includes real-time highlights from the present shall be added to the assortment, while additionally being accessible on the ITVX homepage. These clips will permit music followers to relive the evening’s most viral moments and unmissable speaking factors, uploaded as they occur. Expect Jack Whitehall’s finest bits, spectacular dwell performances and highlights from all the large winners. In addition to this, the present shall be accessible to rewatch in full on ITVX and the ITV YouTube channel. Tune in dwell at 8:15pm on ITV1 and ITVX, or stream from 8.45pm on ITV’s YouTube channel (UK) or The BRITs’ YouTube channel (worldwide).
Katie Rawcliffe, Director of Entertainment, ITV stated: “Our longstanding partnership with The BRITs enters an exciting new chapter this year as the show heads to Manchester. We are committed to giving audiences more of what they love, which is why – for the first time ever – UK fans can join the celebration across ITV1, ITVX, and ITV’s YouTube, giving viewers total flexibility in how they choose to experience the spectacle of the biggest night in music. From show-stopping performances to the instant viral highlights, plus with exclusive archives and real-time highlights available to enjoy on ITVX, ITV remains the definitive home for the BRITs, bringing the magic of the night into the nation’s living rooms and onto their devices.”
Dan Chalmers, Director of YouTube Music, EMEA stated: “We are thrilled that ITV is bringing The BRITs to their YouTube channel for the first time ever. YouTube sits at the epicentre of modern culture, acting as a global stage and curator for the world’s most talented artists and creators. While our platform is the digital home for global fandom, at its heart, The BRITs remains a community event – one we want families to experience together. By streaming on YouTube, we’re blending that traditional ‘sofa moment’ with a borderless community, ensuring the magic of Manchester reaches every screen, everywhere.”
The BRIT Awards 2026 with Mastercard will happen on Saturday twenty eighth February from Manchester’s Co-op Live.
Leading the cost for this 12 months’s nominations are Olivia Dean and Lola Young with 5 nominations every, intently adopted by Sam Fender with 4 nominations following his Mercury Prize win final 12 months. Other British artists up for awards this 12 months embody Lily Allen, Calvin Harris, JADE, Wolf Alice, Ed Sheeran, Little Simz, PinkPantheress, RAYE, Skye Newman, Wet Leg and extra. British icons Pulp have acquired their first nomination since 1996.
Hollywood can be represented on this 12 months’s nominations, with two of 2025’s largest cultural moments featured with Cynthia Erivo for her rendition of Wicked’s ‘Defying Gravity’ and OkPop Demon Hunter’s ‘Golden’ from HUNTR/X – EJAE / Audrey Nuna / REI AMi. Numerous artists have acquired nominations throughout International classes too, together with Bad Bunny, Doechii, ROSALÍA, SOMBR, Chappell Roan, CMAT, Sabrina Carpenter, Taylor Swift, HAIM and Tame Impala.
Scottish singer/songwriter Jacob Alon is the winner of this 12 months’s BRITs Critics’ Choice. Rose Gray and SIENNA SPIRO joined Jacob on the shortlist of the prestigious Critics’ Choice award.
Details for the BRITs Fringe, a programme of engagement happening throughout Manchester forward of this 12 months’s occasion, had been additionally introduced lately. BRITs Fringe celebrates the metropolis’s wealthy musical heritage, its vibrant up to date scene and the subsequent era shaping the way forward for UK music.
Award-winning comic, actor, presenter and author Jack Whitehall shall be the host for this 12 months’s ceremony. The information was introduced by way of his “Ode to Manchester”, shared completely throughout BRITs’ socials. In true Jack trend, he covers every part from the cobbles of Coronation Street to the Curry Mile, the Industrial Revolution to the invention of barm cake. Jack’s return to Manchester marks his sixth time presenting the present, having beforehand hosted in 2025, 2021, 2020, 2019, and 2018.
This 12 months the BRIT award has been designed by internationally acclaimed British designer Matthew Williamson. Inspired by his Manchester roots and the metropolis’s well-known drive and resilience, the trophy is amber toned resin – resembling the golden honey of a employee bee, the metropolis’s mascot – atop a globe representing the worldwide attain of British music.
Mastercard will proceed their long-standing headline sponsorship of The BRITs because it strikes into its twenty ninth 12 months. ITV stays the official broadcaster for the thirty fourth 12 months, with the awards airing on ITV, STV, ITVX and STV Player.
These partnerships are very important in supporting and amplifying The BRITs’ imaginative and prescient and values, together with fundraising for the awards’ charitable arm, The BRIT Trust, with a core pillar of the Trust the distribution of funds to charities which promote training and wellbeing via music, together with The BRIT School and Nordoff and Robbins Music Therapy.
