On a bracingly chilly February night time in Levenshulme, a black Volkswagen people-carrier attracts up exterior somewhat parish church, round which a small crowd has begun to assemble. From behind the automotive’s darkened home windows steps the Reform candidate for the Gorton and Denton byelection, wearing the trademark gilet that makes him look much less like a politician and extra like a person who has come straight from a grouse shoot. As he enters the church the place the electoral hustings will happen, a leaflet is thrust into his hand, which as he’ll later uncover with a horrified grimace, is a flyer for the native department of the Communist League, bearing insurance policies corresponding to “amnesty for all immigrants” and “defend Cuba’s socialist revolution”.
But then, when you’re making an attempt to draw the consideration of somebody as elusive as Prof Matt Goodwin, it’s a must to seize your alternatives each time they come up. Over current weeks the former tutorial and rightwing firebrand has been a curiously intangible presence in the constituency whose illustration he is looking for: perpetually detectable however not remotely approachable, all the time seen with out ever actually being seen.
None of the dozens of voters I spoke to throughout the space over the course of two weeks in February had truly glimpsed him in the flesh, a lot much less seen him on their road or doorstep. “He’s probably chilling in St Albans,” jokes one younger man crossing the Stockport Road in Denton, a pointed reference to Goodwin’s southern upbringing and unmistakable house counties vowels.
This is not fairly true. By his personal account, Goodwin has been out campaigning each single day since his candidacy was introduced in late January, though this in itself is a time period freighted with ambiguity. To a big extent, this is a marketing campaign performed for the advantage of the web: consisting of a handful of rigorously curated media appearances, organized conferences and transient photograph alternatives. A black automotive rolls up alongside a pub or a row of terrace homes; its cargo emerges; images are taken; content material is captured. By the time it is posted, the candidate has lengthy since been ferried away in his transport, presumably again to the security of Reform’s headquarters, a corrugated iron hulk on an industrial property simply off the M67.
Then once more, given the poisonous fallout on each side of the political divide that Goodwin’s marketing campaign has engendered, maybe a sure warning is solely to be anticipated. Even by the melodramatic requirements of the basic British byelection, this has been an unusually feverish month, beset by controversy and fury. There have been accusations on all sides of phantom polls and faux numbers, soiled methods and disinformation. A member of Goodwin’s staff, Adam Mitula, has reportedly been suspended for racist social media posts through which he claimed he “wouldn’t touch a Jewish woman” and disputed the true demise toll of the Holocaust. There have been accusations made on social media – comprehensively debunked by FullFact – that Reform had doctored pictures so as to add posters in home home windows. The far-right activist Tommy Robinson has given Goodwin his private endorsement.
And so who can blame Reform’s buoyant and ever-alert operation from wanting to place as a lot distance between their candidate and any probably awkward questions as humanly potential? Requests to interview him, or just accompany him whereas he goes out canvassing, have been flatly denied. A terse safety guard shoos us away from marketing campaign HQ, reminding us that “everything to the end of the car park is private land”. Earlier this month Goodwin was withdrawn from a hustings in Gorton on the foundation that it will not have supplied an neutral surroundings. Other candidates have mentioned that it was as a result of the venue was unable to offer him with a non-public inexperienced room.
For a supposedly proud free-speech warrior, a person who has all the time readily embraced the adversarial aspect of politics, who says what he says and appears singularly unbothered by who he offends in the course of, all of it feels a contact incongruous. Goodwin has an enormous Substack following, a major media imprint and sufficient cash to not want an MP’s wage. Why is a person along with his personal GB News present and an enormous public platform regarding himself with bin collections and bus provisions in a spot he had barely visited earlier than January? What precisely are the voters of Gorton and Denton making ready to unleash on this nation? In brief: what’s the lengthy recreation right here?
Gorton and Denton is actually about seven locations in a single: a jagged dinosaur’s tooth of a constituency, inelegantly redrawn in 2023, stretching from the slowly gentrifying south Manchester suburbs to the post-industrial villages and small cities of Tameside to the east. Some of it is beautiful and a few of it is grim. No single message, no single marketing campaign can ever hope to attraction to the entire. In a means it is an ideal microcosm of contemporary Britain, fractured and dislocated from itself, separated by motorways and algorithms.
I sit in pubs and cafes and libraries and supermarkets and have numerous conversations. There is no nice enthusiasm for Reform in these elements, and even much less for Goodwin himself. Nigel Farage is variously described as “a chancer”, “a smooth talker”, “a snake-oil salesman”, “full of shit”. But folks intend to vote for his candidate nonetheless as a result of – and this is one thing that additionally comes up many times – they must be “given a go”. Everyone else has fucked-up, and now it’s their flip.
There’s a little bit of the fundamental, ill-informed racism that sounds parodic till you truly hear it come out of an actual particular person’s mouth. We work laborious; they arrive over right here to take due to the advantages. My son can’t purchase a home; they get homes for free. And by the means, in the event you’re hungry later there’s a cracking Chinese restaurant up the highway. (This was an actual dialog, and the man was genuinely beautiful. He purchased me two pints of Cruzcampo, confirmed me his vacation pictures and requested whether or not I used to be any good at paper folding.)
Insofar as anybody has heard of Goodwin, it’s due to his GB News present, which frequently performs in pubs with the sound down. Nobody can recall something he’s truly mentioned, whether or not it’s about fines for wearing the burqa in public locations or penalising childless girls via the tax system. Which, evidently sufficient, is an issue for anybody trying to marketing campaign in opposition to him. How do you counter a story that individuals can’t keep in mind? How do you rebut a vibe?
“When I hear something racist or xenophobic, I will challenge it,” says Hannah Spencer, the Green celebration candidate. “But there’s a huge group of people considering Reform who aren’t racist, who often don’t fully understand what Reform are like. They don’t know what Matt Goodwin has been saying. When I’ve told people what he says about Muslims, what he says about women, people are really shocked. So maybe what we know about him, people don’t yet know about him.”
When requested beforehand about his previous feedback on Islam, Goodwin mentioned: “What you’ll find in places like Longsight and Burnage is Muslim voters who are often quite socially and culturally conservative and agree with us on issues like open borders, legalisation of drugs, men going into women’s spaces, antisocial behaviour.”
One of the Greens’ fundamental assault traces on the doorstep is that Goodwin isn’t actually from Manchester. How does this sq. with the concept that this is a metropolis for everybody, enriched for centuries by outsiders making it their house? “You don’t have to be from here to be one of us,” Spencer replies. “I really wholeheartedly believe that. However, I don’t believe he’s interested in wanting to make this area better. I think he’s just doing it because it’s a step on his career ladder. He wants the status and the attention and the ego.”
Goodwin is bristling. “I’m sorry, why would I want you to leave the country?” he asks, sad with the path the dialog has taken. “When has anybody ever said anything like that?”
We’re again in Levenshulme, a couple of minutes earlier than the begin of the hustings, and there is valuable little time for small discuss. Goodwin has said in the past that Englishness is an “ethnicity deeply rooted in people that can trace their roots back over generations”. He has mentioned that individuals from minority ethnic backgrounds, even when they have been born right here, are usually not essentially British. Farage has already unveiled plans to deport as much as 600,000 migrants in the first time period of a Reform authorities. “Remigration” – a flowery time period for the “send them back” motif that has outlined far-right rhetoric for a long time – is again on the political agenda. Do they imply me? Who is them? Where is again?
“I’m not sure you’ve looked at Reform policy in detail,” Goodwin says. “What I’ve said with regards to things like 7/7 and the Manchester bombings, is that if you come to Britain and you decide to blow up our children, you are rejecting membership of our community. Now, based on knowing you for one minute, you seem to be somebody who’s not … running around blowing up your fellow citizens.”
“Wouldn’t dream of it,” I reply.
“You seem to be working hard, probably paying taxes and probably following the rules. So I have nothing but support for people who do that. If you’re here illegally, you will be deported.”
The drawback is that “legal” and “illegal” are extraordinarily malleable phrases, outlined above all by the authorities and the polity of the day. My mother and father got here right here completely legally in the Nineteen Seventies, however what if a future regime fixated on the evils of multiculturalism, decided to roll again mass immigration, decides that it wasn’t truly authorized in any respect? “What I don’t understand,” I say, “is that you roll it back and roll it back. At what point do you say: OK, we’ve got our culture back? At what point is it enough?”
“Personally, I think we should do what America did after the 1920s and Ellis Island,” he replies. “America paused all immigration for 40 years. I think we should pause migration with the exception of a very small amount that is essential for some public services. And then we need to bring back a very limited amount of migration, something comparable to what we had in the 1980s, 1990s, before Tony Blair.”
But after all we had social unrest and racial rigidity in the Twenties, in the Nineteen Fifties, in the Nineteen Sixties, in the Nineteen Eighties. Does he actually assume this was a greater, extra harmonious nation in the Nineteen Eighties?
“There’s been some disturbances,” Goodwin says disdainfully. “But nothing compared to what we’ve had over the last 25 years. 7/7, Manchester Arena, British Jews being murdered on the streets of Manchester. I mean, how much of this are you willing to tolerate? This is the problem with the left. The endless catastrophising. At no point did I say I wanted to return to the 1980s and 1990s. At no point did I talk about throwing communities out. And I’d appreciate a very fair write-up of this interview, otherwise Reform’s press officer will be in touch.”
As he leaves, likely elated at having owned one other lib, I lastly realise why Goodwin has entered the rat race. Over the course of the subsequent two hours at the hustings, his eyes will often glaze and droop as a succession of parishioners increase their considerations over air high quality, fly-tipping, visitors gridlock. What actually seems to animate him is the reduce and thrust of the tradition wars, the end-of-civilisations stuff, politics as a vessel for race debate, the parliamentary byelection reimagined alongside the traces of the YouTube feedback thread.
In essence this is the very substance of the rightwing technique: politicians feign sufficient of an curiosity in what voters care about to allow them to get on with what they care about. Gorton and Denton goes to the polls on Thursday. What does Matt Goodwin actually assume? By the time we discover out, it might be too late.


