Gen Z Keeps Asking For Something New. That Is Changing India’s Drinks Market, Varun Beverages Decodes Why
Gen Z is altering what India drinks, in accordance with Varun Beverages, as youthful shoppers search new flavours, codecs and classes past conventional tender drinks. The shift is pushing sooner product launches and altering how beverage firms construct their portfolios. “The new Gen-Z keeps on asking for something new all the time,” Chairman Ravi Jaipuria…