Maryland is moving to ban companies like Walmart and Kroger from ‘surveillance pricing’ — what it is and how to avoid it

Maryland is moving to ban companies like Walmart and Kroger from ‘surveillance pricing’ — what it is and how to avoid it

Whether it’s a digital price ticket on a retailer shelf that may be altered on the press of a button (1) or a web-based value level that fluctuates based mostly on an algorithmic evaluation of a client’s digital footprint, the technique of amending product prices in real-time is on the rise (2). Retailers are benefiting…

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