College Towns and Powerhouse Programs: Launching the Nielsen Scarborough College Football Fandom Index
Another season of school soccer is underway, following a record-breaking 12 months the place viewers consumed greater than 179 billion minutes throughout Nielsen-rated networks—a 9% improve year-over-year. Building on the inaugural NFL Fandom Index, Nielsen is increasing the franchise to the gridiron’s different powerhouse: the Nielsen Scarborough Local College Football Fandom Index, which identifies the…