Is the Bundesliga’s tie-up with Mark Goldbridge and The Overlap paying off?
In August 2025, the Bundesliga introduced an revolutionary broadcast contract in the United Kingdom and Ireland. A mix of conventional media and content material creators, it definitely brought about a stir. The response stunned Peer Naubert. Naubert is the CEO of Bundesliga International and, eight months on, he’s reflecting on that response and what has…